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Puma Drops Israel (peoplesdispatch.org)

submitted 2 years ago by shreddy_scientist@lemmy.ml to c/worldnews@lemmy.ml

6 comments fedilink hide all child comments

After years of pressure from the Boycott, Divestment, and Sanctions movement, which has intensified in recent months, the German company Puma announced on December 12 that it will drop its sponsorship of the Israel Football Association.

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[–] Drinvictus@discuss.tchncs.de 9 points 2 years ago (1 children)

Nice. Ik getting everything Puma now. I think the other side of a targeted boycott is to show support for any company that makes the right decision.

[–] Quaxamilliom@hexbear.net 9 points 2 years ago (2 children)

Is this the first time BDS has ever worked? Good win none the less!

[–] NoneOfUrBusiness@kbin.social 7 points 2 years ago* (last edited 2 years ago)

Not really. Look at their site; they have a list of major victories. They need more people before they can do something decisive, but they've been isolating Israel economically over the years.

[–] library_napper@monyet.cc 2 points 2 years ago

Ben & Jerry's was a big story

[–] library_napper@monyet.cc 2 points 2 years ago

Puma itself claimed that the decision to end its sponsorship was taken a year ago, and had nothing to do with the global movement for Palestine. The Israeli Football Association rejected what BDS claimed, stating that it was a “pathetic attempt…to mislead” and that it rejected the option to extend its contract with Puma back in September.