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New study finds bots and fraud farms responsible for 73% of web traffic
(interestingengineering.com)
The fact that this post is by a bot makes it sound so ironic
this post was submitted on 03 Dec 2023
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Technology
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The headline stat is a misinterpretation of the study which was done by Arkose Labs which "provides businesses with lasting bot prevention and account security by sapping the financial motivations of cybercriminals."
That's pretty vague but skimming it sounds like they prevent automated account creation and takeover. The stat comes from the companies they have access to (who need bot protection enough to pay for it), and 76% of activity on the login/account creation was malicious. That makes a lot more sense. All the various hacks and credential leaks result in bots banging in stolen credentials on high value sites.
The headline stat is a misinterpretation of the study
and 76% of activity on the login/account creation was malicious.
Are you assuming though that that's 76%, once they've created an account, would do no fuether interaction with the Internet after that?
I'm not sure of the point that you're trying to make?
You think these bots are streaming movies and music? 73% of Internet traffic is not bots. It's all YouTube, Netflix, Insta, TikTok, Spotify, etc media consumption. 73% of login traffic may be bots, but it's a teeny drop of global traffic.
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Well, I mean, if a bot protection company found malicious activity in account creation, I’m assuming they stopped the account from completing it…?
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Arkose does log-in protection for Roblox (and others but that's the one I'm familiar with) where the user has to do something like rotate a picture before logging in.
More evidence for the Dead Internet Theory
Not yet but soon it will be
Death by a thousand ~~cuts~~ bot/shill posts.
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"73% of web traffic" does not mean 73% of comments, posts, content, etc.
It amazes me when I spin up some random server on a cloud provider and it's immediately getting tons of traffic from bots searching for insecure ssh servers and default WordPress admin credentials and then like. If that's the short of stuff they're counting, I'd believe it. But yeah, it's not like all the commenters on this post are bots.
Yeah we had a presentation at work from AWS , they said expect all ports and protocols on any aws server you spin up to be scanned in less than 1min of any instance being created
But yeah, it’s not like all the commenters on this post are bots.
What percentage would you guess that are bots as commenters?
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The web is like a shitty neighborhood now, with stalkers and unpleasant people coming up to you frequently to sell their shady stuff.
Still works for finding answers to technical questions but if I wasn't working in tech, I would probably question why im using it in the first place. Is the entertainment value worth the cost?
Soon there will be content created and consumed entirely by generative "ai," an almost shadow-culture.
They'll have memes beyond our understanding!
Prophetic.
Here is an alternative Piped link(s):
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
Thanks, guy who posts Piped links!
What worries me, though, is the idea of bots infiltrating the Fediverse...posting among us.
Horse shit.
Sandvine still released traffic reports. So does Cable Labs.
Maybe attempted connections, but not volume / tonnage / bytes.
Okay, bot. I believe it, doesn't surprise me at all. Lemmy is also full of bots.
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And I thought porn and cat pictures where responsible for 70% of web traffic... TIL
This is just what the bots are into.
It's why AI porn is so popular all of a sudden, all the bots thought human porn was weird.
70% of my web traffic, anyways.
100% on Twitter, 150% on Facebook. Or maybe the other way around 🤷
Was scrolling through Facebook as I still use it to keep in touch with family. 20 sponsored posts for every one actual post. Facebook is terrible.
I just went on my annual visit. I'm not sure if it was ublock or what, but it was actually a fairly pleasant experience with no 'sponsored' content. Reminded me of the Facebook of old. Accessed through the browser, of course. I don't want that cancerous app on my phone.
I am on mobile. I'll try desktop!
How are you about to do that on Facebook? I can't even sign up without it asking for my ID
I had an account for about 10 years which I never used at first, then a fair bit for 3-4 years, linked it to Instagram and WhatsApp. Then I didn’t sign into Facebook for 2-3 years and when I tried, despite having the same email and using the linked IG accounts, they demanded my drivers license. Uh, no way in hell I’ll ever do that, so guess I’m not signing into stupid Facebook. Not sure who the hell they think they are or why they believe I’d consider their awful website so important as to send them my ID.
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Yeah dead internet. And I hope this news will kill online marketing for good
As long as real users exist on the internet, marketing will follow. If centralized social media will be even more of a shithole than already is, then they will slowly target the decentralized. You won't escape marketing.
But if 73% of traffic is fake, and they monitor traffic to determine sentiment and marketing strategies, then who are they actually marketing TO?
Those left over who are still human.
But you do bring up a great point, what happens when the Internet is nothing but bots/shills?
Man they caught ~~Google~~ evil actors using Google's infra that pumped up view numbers for video impressions and milking advertisers.
They got swindled millions by the 3ve "scandal".
There's botfarms clicking ads and following brands.
There's warehouses full of smartphones that fake download and fake use apps and fake watch video ads....
At this point it's a money laundering scheme. I refuse to believe that those people responsible are that stupid.
I miss the days when the internet was a fad that most people were apathetic towards.
before we even had search engines, and had to rely on websites listing links to every website.
i hate it when i open my laptop and there’s an error sign blocking the trackpad
No I'm not!
No I'm... Doesn't..
Bot wars
!veryrealtechpics@lemmy.world
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