Technology

There's no need to look for conspiracies when the truth is simple enough. Current YouTube CEO Neal Mohan was senior vice president of display and video ads at Google. Ads has been his wheelhouse for quite awhile.

Google = biggest advertising company in the world

Youtube = biggest money drain for Google

Adblock = a direct obstacle to the longterm feasibility of Google's ability to ever reconcile the money drain against their primary product (advertising) and end up in the black

The current state of Youtube's profitability is a long way off mattering for anything. For all it costs to run, it can be sustained indefinitely without much issue. This will remain the case until Youtube advertising reaches saturation. Given how much stuff like TV ads still cost, we can safely say this is still a long way off, regardless of the potential rise of competing platforms.

The landscape of youtube & adblockers is unlikely to be the same then, and restrictive measures taken now aren't really representative of what it'll be like. The actions taken now are for 2 reasons: maintenance of consumer expectation, so that it doesn't feel like site monetization is changed substantially when the money faucet gets switched on. And market research.

I have no doubt that a primary intent behind recent actions to do with delays or slowdowns was to measure the blowback, using it a yardstick for further actions not yet taken, which will eventually culminate in some action which actually meaningfully changes Youtube's monetization. But this may not be for many years.

None of us here are really experiencing problems, we have only heard of them and are discussing them. When something new happens, you'll hear "what else is new? they've done [something similar to] this many times before", with those people ignoring that the historic actions were totally mitigated everytime. And in the process, we the vanguard of the internet keeping Google's advertising monopoly restrained by engaging with adblockers, become conditioned to yield to advertising and a Google-controlled internet.

Because that's the only way they can win. Barring serious pro-Google changes to privacy laws around the world, the ultimate means to force advertising simply isn't available to them. Their best hope is to try and convince us that blocking ads is just too much of a hassle, ideally without ever actually making it so in a way that causes some mass migration away from Youtube. That's not a hard line to tread

Because YouTube doesn't want you to skip ads? If the ad was just another part of the show, you would just fast forward past the ad.

I apologize for my strongopinion but I believe yours is misguided or similar. Ublock origin is objectively the best ad blocker , they are an extremely talented team, dedicated and have been for a long long time.

The enemy is getting stronger, not the defense not working well.

:)

Apparently you need to clear the plugin's cache semi-regularly.

As sometimes it won't update itself as fast.