this post was submitted on 25 Nov 2023
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Revealed: how top PR firm uses ‘trust barometer’ to promote world’s autocrats (www.theguardian.com)
submitted 2 years ago* (last edited 2 years ago) by LollerCorleone@kbin.social to c/news@kbin.social
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Edelman’s trust barometer is “quoted everywhere as if this is some credible, objective research from a thinktank, whereas there is a fairly obvious commercial background, and it’s fairly obviously a sales tool,”

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