Apple

As a publicly traded company, Apple has one goal: make as much money as possible. They know what they're doing, and it's insane to think otherwise. Tim Cook is amazing at figuring out how to maximize money extraction from their customers. From the perspective of the shareholders, he's the best CEO the company has ever had.

Basically, the only company on the planet with healthy margins on consumer computers is Apple.

I apologize in advance for having an unpopular opinion, but it's not that Apple is "overcharging" for RAM and Storage, they just have healthy margins while every other company has unhealthy margins. But, because most other companies have raced to the bottom, Apple looks unreasonable. I'm not defending Apple's prices, I'm saying the problem is actually with the other companies pricing their products too low for their own good.

I'd argue that the other companies can't offer anything of value to compete with each other, so their only option is to compete on price. Apple doesn't have to play that game to sell their products because they have plenty of other things that differentiate them so their prices are actually the "normal" prices that we should be seeing everywhere if the other companies were competing on anything other than price.

Do I wish Apple's prices were lower, yes I'd love that and I would upgrade more often!

Do I think they are being unreasonable and greedy, no they're running a healthy business that pays people well, invests a lot of money in future innovation, and puts money away for a rainy day.