I am not. Is this happening only with specific contacts? If so, is it possible that you have set that contact up with an emergency bypass text tone, which will always make a sound on the watch (or phone) even in silent mode? (I have my wife and kids set up this way so that I always know when they are texting me without having to look.)
I will say that I had to factory reset and restore my iPhone 3 weeks ago, which meant unpairing and repairing both of my watches (I have a spare), and it wasn't all that bad - the worst part was having to add the Apple Pay cards back to the watch, plus I had a few watch faces duplicated for some reason when it restored.