Makes me think of when US auto makers sold rebranded Japanese compacts in the US rather than just make their own compact models.
this post was submitted on 16 Apr 2026
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Honda's already having Chevrolet build their EV Prologue here in the US, it's just a rebadged Chevy Trax EV with all the cheapness of a Chevy Trax EV.
They don't really have a choice if they're not going to develop their own EV technology.
But it puts the entire company at risk of becoming subsumed by its partners, or becoming vulnerable to commercial and international disputes, as its in-house ICE vehicle sales decline.
Yeeeah this seems like a slippery slope. What happened to Honda?!
Pretty much all Japanese car makers went all in on hybrids, and are realizing too late they should have transitioned to BEV at some point.
It’s really hard to determine when the right time to transition is. It’ll be costly to build a factory producing obsolete battery tech. Both Honda and Toyota are sitting on some large cash reserves. They see the writing on the wall it’s just tricky to know when to pull the trigger.
They missed the boat on research. Look at the BEV Toyota put out. Pathetic and outdated. Honda didn't do a thing. And their CEOs still pushing an agenda of ICE vehicles. It's just bad business.