this post was submitted on 08 Apr 2026
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232
Honda President After Visiting Chinese Auto Supplier:'We Have No Chance Against This' (www.motor1.com)
submitted 20 hours ago by stumu415@lemmy.zip to c/technology@lemmy.world
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[–] CmdrShepard49@sh.itjust.works 36 points 14 hours ago* (last edited 14 hours ago) (2 children)

I swear to god this and the Ford CEO saying basically the exact same thing have some benefit for them that isn't obvious. CEOs won't even admit anything bad even when it's their own company doing something wrong that has everyone pissed at them. There's no chance in hell a CEO is going to publicly announce that "we have no chance" against a competitors product.

There's probably some backroom deal with China where these guys "play the fool" for a day and then get access to something, whether domestic manufacturing in China, access to tech, access to rare earths, or some other thing.

[–] mech@feddit.org 39 points 13 hours ago

They're saying they need more taxpayer money.

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[–] WanderingThoughts@europe.pub 33 points 14 hours ago (1 children)

They were warned. It is the classic disruption model that played out repeatedly over the last century, with Kodak as the often cited example. But innovation gets in the way of short term profit and The Way We Do Things.

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[–] masterspace@lemmy.ca 81 points 17 hours ago (1 children)

Then fire him and hire someone with a plan to match.

[–] Teppa@lemmy.world 39 points 16 hours ago* (last edited 16 hours ago) (2 children)

The problem is Japan doesnt refine any materials while China refines all the materials, and electric vehicles are relatively simple relative to combustion engines so theres less barrier to entry. The largest barrier is the battery, which is also manufactured in China.

[–] worhui@lemmy.world 24 points 16 hours ago (1 children)

This article seems to be focused on manufacturing for the Chinese domestic market, not the export of cars. They are worried about being shut out of the Chinese market.

[–] CosmoNova@lemmy.world 14 points 13 hours ago

And they are 100% right about their assumption. China isn‘t letting anyone in anymore. They use their entire state capitalist machine to reject foreign companies completely. Global companies should forget about China and decouple.

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[–] reddig33@lemmy.world 66 points 18 hours ago* (last edited 18 hours ago)

Not with that attitude you don’t.

[–] stumu415@lemmy.zip 40 points 17 hours ago* (last edited 14 hours ago) (8 children)

The other guy who went to China and was shocked was the CEO of Ford. He is driving a Xiaomi SU7 that he's refusing to give up. Read the interview he gave after he visited China. https://insideevs.com/news/764318/ford-ceo-china-evs-humbled/

[–] big_slap@lemmy.world 1 points 5 hours ago (2 children)

I want this car sooooo bad, the price pre-american tarrifs is absolutely amazing.

all car manufacturers have been phoning it in for years, it was only a matter of time before a decent threat decided to join in on the fun. I thought it would be tesla to be the major disrupter over ten years ago, but we all know how this is panning out lol

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[–] mycodesucks@lemmy.world 95 points 17 hours ago* (last edited 14 hours ago) (1 children)

Ugh... He's not impressed with the gasoline free, infinitely superior propulsion technology - he's impressed by how much the in vehicle systems are like smartphones.

I threw up a little. We're never escaping this bullshit.

[–] pycorax@sh.itjust.works 51 points 16 hours ago (6 children)

I hate this chasing of overly complicated and excessive software in cars. The only touchscreen I want in my car is the one that let's me run Android Auto for GPS and music. Everything else should be tactile analog switches and dials. Whichever person thought touchscreens are a safe UI choice in a fast moving death machine is insane.

[–] buddascrayon@lemmy.world 5 points 9 hours ago

Touchscreens are cheaper to install than tactile buttons. That's the draw for carmakers.

[–] Quazatron@lemmy.world 13 points 13 hours ago

Amen.

Stop providing distractions to the assholes around me, they are dangerous enough as it is.

[–] JayGray91@piefed.social 15 points 14 hours ago (2 children)
[–] pycorax@sh.itjust.works 1 points 13 hours ago

Rest of the world if you live in Europe or China where they have enough bargaining power from their size I suppose. Doubt this will work in smaller countries and regions. Only hope is that the manufacturers feel that it's not worth it to make 2 different models of the same car.

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[–] Ludicrous0251@piefed.zip 24 points 16 hours ago

Having been in many a Chinese Didi, the touch screens aren't just bad for UI, they also have things like video backgrounds and advertising built in. Distracted driving waiting to happen.

[–] prole@lemmy.blahaj.zone 1 points 8 hours ago* (last edited 8 hours ago) (2 children)

I don't even need that. We all literally carry a gps device with a touch screen in our pockets at all times

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[–] Benaaasaaas@group.lt 3 points 16 hours ago (1 children)

That would be everyone's favourite Elon Musk

[–] mycodesucks@lemmy.world 6 points 15 hours ago (1 children)

That's Elon "Why would we need lidar? Humans don't use lidar, they just use their eyes and there's no reason technology could possibly improve on human vision" Musk?

[–] yakko@feddit.uk 6 points 14 hours ago (3 children)

Humans don't... Sheesh. Humans crash cars, asshole! Use the bloody lidar!

[–] T156@lemmy.world 4 points 13 hours ago

Human drivers, if they could get LIDAR with their car, would probably also use it.

Why not aim for better than what humans can do?

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