It's the same kind of ppl in each generation that perpetuates enshitification. There are asshole CEOs in every generation, even gen z and alpha, and they'll be selfish pricks just like their predecessors. There are ignorant consumers who care to feel far more than to think, just like previous generations.
A cross section of the population shows more meaningful differences and similarities across generations than there is between them. Young ppl don't want to listen to their elders and elders understand how foolish the young are. If y'all looked across generations for direction from the ppp like you across generations, you wouldn't get so fucking manipulated by marketing and media that you think our problems are generational instead of class or character. It keeps us all divided and struggling while they steal everything and commit a wealth based genocide.