Most trade show stands at hunting and wildlife events are purpose-built, used for three days, then scrapped. Cinegetica at Ifema Madrid showed that sustainable booth design doesn't mean settling for less impact.
The stand Adam Expo Stand built for this edition used the Aluvision beMatrix aluminium frame system — a fully modular, reusable structure engineered for reconfiguration across events and footprints without generating construction waste.
Why this matters for European exhibitors in 2026:
- Zero custom carpentry — beMatrix components connect with precision tolerances; no screws, no glue, no landfill
- Fabric graphic panels replace painted walls — swap visuals per event, the frame stays intact
- Integrated LED lighting built into the profile eliminates cable chaos and reduces power consumption
- Certified reusable — Aluvision beMatrix carries sustainability credentials increasingly required by major European venues including Ifema Madrid
The result wasn't a compromise. It was a visually striking, contemporary stand that functioned as a genuine lead-generation asset while meeting venue eco-requirements.
Exhibitors attending Cinegetica's audience — hunters, conservationists, outdoor professionals — respond particularly well to a sustainability narrative that's demonstrated through the stand itself, not just printed on a banner.
Full case study: https://adamexpostand.com/cinegetica-ifema-madrid-modular-stand-aluvision-bematrix-sustainable-booth/
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