this post was submitted on 30 Mar 2026
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Key Points

Walmart is rolling out digital shelf labels and expects the technology to be in all U.S. stores by year’s end. Kroger also has begun experimenting with the technology.

The nation’s largest retailer says the digital price tags help associates do their jobs better and stresses that prices on items will be exactly the same for every consumer in every store.

Some legislators are wary of the technology’s potential to be used in dynamic pricing models that disadvantage consumers, with Sens. Jeff Merkley (D-Ore.) and Ben Ray Luján (D-N.M.) introducing a bill to ban it.

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[–] lka1988@sh.itjust.works 11 points 3 days ago (2 children)

We've already got them here. Pretty sure they're already fucking with the prices.

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[–] daychilde@lemmy.world 6 points 2 days ago (3 children)

Come on people, use your fucking brain. Consumers are INCREDIBLY sensitive to retailers trying to change prices on the fly. My evidence: Every time this story is submitted, people come out of the WOODWORK yelling "If they try this, we're up in arms!" Yes, no shit, they are firmly away.

So let's walk through how it works: You're shopping, you put items in your cart, you go to check out, and it is... :gasp: like 20% more than it should be! They changed the prices on the shelf while you were shopping!

As soon as anyone even mildly suspects a price difference, they are likely to 1) take pictures of prices when they take them off the shelf and compare to the prices they paid on checkout and 2) talk about it online, causing hundreds or thousands to say "I KNEW IT!!!" and do the same.

So even IF one store was to try this once, it would cause a SHIT TON of people takes measures that would easily catch it. And talk about the negative review cascade that would happen....

Stores may try to play games, sure. But they're not gonna poke the bear like that. Even if they do, it will NOT go unnoticed. People WILL catch it easily.

So I am absolutely NOT worried about this happening, and all the energy people are wasting worrying about it could be better spent trying to convince people to stand up and take our oligarchs down and take back our country.

Or, sure, you can waste your fucking time masturbating to the idea of you standing up against the Corporate Masters and their Nefarious Price Changing.

So, sure. These tags get implemented where you shop, keep an eye out for them doing something stupid. But they almost certainly won't.

It's just like the people who - every thread fast food comes up - talk about how the Big Mac used to be bigger! Nope. 1:10 patties for decades. "But I have my own little pet conspiracy theory!" Okay, you do you, bub.

[–] Fredselfish@lemmy.world 5 points 2 days ago

When I worked in retail I wished for digital tags. Would save so much money and the environment. Go check out your local Walgreens those fucking tags they changed every fucking Sunday and takes all day to replace. You know how much wasted plastic gets thrown away at every Walgreens every Sunday? Fucking crazy. So digital tags could be a good thing but of course they will abuse this and fuck customers.

[–] AdolfSchmitler@lemmy.world 3 points 2 days ago (1 children)

Assuming people are paying attention to the price when they grab it off the shelf and checking it against the price that comes up on the register is a big jump imo. Maybe the old lady clipping coupons will notice.

[–] village604@adultswim.fan 3 points 2 days ago* (last edited 2 days ago)

As people's wallets tighten they're going to start being more aware of what the cost of the item is.

The worst time to do this is during an economic downturn.

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[–] rossman@lemmy.zip 10 points 3 days ago

First saw this in Kohl's , but it kinda felt more predatory so I wonder how psychologically it'll work.

[–] Stormy@thelemmy.club 12 points 3 days ago (2 children)

I'm also shocked it's $7 for a bottle of Pantene.

[–] iltoroargento@lemmy.sdf.org 7 points 3 days ago (1 children)

It's shampoo, Michael, how much could it cost?

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[–] Alexstarfire@lemmy.world 3 points 3 days ago (1 children)
[–] Stormy@thelemmy.club 2 points 3 days ago

Whoa. 100% clear. Sorry for slandering Pantene

[–] erythromycin@lemmy.world 5 points 2 days ago

More e-waste...

[–] Fedizen@lemmy.world 8 points 3 days ago* (last edited 3 days ago)

They should ban this practice and ban it online as well. This is just price fixing with extra steps.

[–] DarkDinner@quokk.au 4 points 3 days ago (5 children)

I wonder how tough the display screens are. Like if I accidentally took a can and leaned into the display, would it crack and cost them a bunch of money to fix?

[–] reksas@sopuli.xyz 5 points 3 days ago (1 children)

or maybe if you accidentally swiped a harddrive magnet on them

I wonder if the same strong magnet used to open the magnet locks would work…

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[–] CurlyWurlies4All@slrpnk.net 1 points 2 days ago

Thanks Trump

[–] maplesaga@lemmy.world -3 points 1 day ago* (last edited 1 day ago) (15 children)

People love blaming grocery stores for the price of goods, while ignoring the QE and 8% annual money supply growth that is actually debasing their salary.

Walmarts margins are ass, its a boomer consumer staple investment with a low volatility that can withstand a recession, its not Google with its 33% profit margin.

If we had limited money supply growth your employer would need to cut your salary every year for your cost of living adjustment, and you'd see your purchasing power automatically rising every year.

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[–] sleepyplacebo@rblind.com 1 points 2 days ago (1 children)

Does anyone who has been to a store where something like this has been implemented know if this is at least likely to help with accessibility such as say a button to make it read the price labels, maybe larger font options and or a QR code to scan or various other options like that etc?

I know this would likely vary by manufacturer of these digital price labels. But if they are going to be switching to them I would hope that at least a side benefit would be increased accessibility for customers with disabilities.

I did see a post on reddit talking about how the OP actually found them harder to read but that obviously depends on the person.

I saw something about how there will be an LED light that will light up to help store employees find items faster for tasks such as online ordering. I wonder if this will be something customers can use too?

https://aira.io/walmart-us-wide/#%3A%7E%3Atext=Walmart+today+officially+announced+they%2Cblack+pants%2C+and+purple+shirt.

I know Walmart recently launched free Aira access using a geofence. It is a visual interpreting service which uses your phones camera so that someone can help you shop if you have a visual disability. But it would be nice if these digital price tags had some extra options too for people who don't want to download that app or maybe cannot very easily because they have a phone such as a GNU/Linux phone where idk what the status is of Android compatibility layers or maybe even a dumbphone if they are someone who prefers that or are older for example.

It would just be nice if we at least got an accessibility benefit out of these digital tags too.

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[–] Arancello@aussie.zone 2 points 3 days ago (3 children)

so remember when you are in the grocery store to put your phone in airplane mode so the sensors cant read your phone and its bank balances. that way you won’t get dinged with higher prices because you’re “better off “.

[–] FishFace@piefed.social 7 points 3 days ago (1 children)

You putting your bank balance in your phone's Bluetooth name or what?

[–] ClockworkOtter@lemmy.world 2 points 3 days ago (1 children)

Maybe it picks up on your phone's identity to see what items are commonly purchased

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[–] daychilde@lemmy.world 1 points 2 days ago

Better pay for that tin foil with cash so THEY can't catch you buying it and being protected!

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