This is the same tired thing that's been going on since I can ever remember. First establish audiophiles as some deranged group of people that are willing to spend the insane amount of money on ridiculous science and then point and laugh.
Real audiophiles don't give two flying fucks about their cables, for the most part, outside of fundamentals being solid, good shielding, etc.
This is just the electronics version of the same shit you see across every market. $2,000 steaks covered in gold foil - but we're not castigating steak lovers because a steak lover would not buy such a thing.
The world is filled with people who have so much money it's embarrassing, and it's hard for the average chucklehead to understand that.
It kind of pisses me off that they didn't compare against lamp wire tied to rounded nails. They had the gear.

