I love this, the REAL Free Market at work. This douchebag must have been getting some serious threatening messages for him to panic like this. It almost sounds like he's paying a ransom.
When a Health Care CEO's policies got so abusive to his customers, it spawned a customer so angry, they literally gunned him down in the street. As a result, his company loosened their policies, and people started getting care that had been previously refused. Even better, OTHER health care companies did the same thing.
That is a perfect example of the unfettered Free Market at work, the industry goes to far, and the market reacts with a harsh correction, and the Five Guys CEO understands this. At least he is self-aware enough to know that he might be pushing the boundaries of his own personal safety, and he's trying to do something about it the only way a Sociopathic Oligarch can conceive - throwing money at it.
Eh, it's a start.