this post was submitted on 26 Mar 2026

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"At this rate, why make game art at all?": Nvidia DLSS 5 demands a sale damaging and stock tanking fightback, argues New Blood boss (www.rockpapershotgun.com)

submitted 6 days ago by GamingBot@lemmy.zip to c/gaming@lemmy.zip

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[–] CompactFlax@discuss.tchncs.de 37 points 5 days ago

As if nvidia and nvidia’s shareholders considers gamers to be customers in 2026.

[–] Pricklesthemagicfish@reddthat.com 21 points 5 days ago (1 children)

This is slopvidias blizzard moment "dont you dumbfuck wage cattle own phones"

[–] wizardbeard@lemmy.dbzer0.com 9 points 5 days ago (1 children)

I feel like some words may have been added to that "quote" over time

[–] lost_faith@lemmy.ca 13 points 5 days ago

the additions make it sound more appropriate to how they see us

[–] Buddahriffic@lemmy.world 14 points 5 days ago (2 children)

I haven't regretted ignoring that nvidia even exists when I'm in the market for a new GPU.

[–] Noodle07@lemmy.world 5 points 5 days ago

I switched to linux and suddenly my gpu doesn't work, guess they dont want me as a customer 🤷

[–] scrubbles@poptalk.scrubbles.tech 2 points 5 days ago

Honestly the amd 6000 and 7000 ones are pretty legit

[–] henfredemars 6 points 5 days ago

Because I still value human artistry and AI is not going to change that.

[–] Petter1@discuss.tchncs.de 3 points 5 days ago (2 children)

You can just not ship DLSS 5 in your game…

I don’t see any need to boycott this, especially not as gamers, as you can just disable DLSS 5 if you don’t like it.

I interpret this statement from New Blood boss as fear that their games without DLSS 5 won’t compete well against those with it available.
I don’t share this fear, as there was often new technology to art stuff more easy, like digital art, electronic music, digital cameras, higher resolutions etc.
It always made the traditional art style more valuable not less, as people are motivated to pay a premium for “authentic” art.

So my conclusion: Art that is targeted at mainstream / big quantity / fast release cycles has benefit in AI and has to use it to stay competitive, but in the other hand mainstream art has always been live-less / unhuman anyway, so I am not very sad about this.
“Real” Art that is done by Artists for themselves not made to be like by as many people as possible will grow in value and maybe even get more popular again as people may get fed up from re-iterating art that works (e.g. pop songs)

[–] ozymandias@sh.itjust.works 1 points 5 days ago (1 children)

Why would I pay for something and then disable it?
Also you have the most Dunning Kruger take on art I've ever seen.

[–] Petter1@discuss.tchncs.de 1 points 5 days ago (1 children)

Games don’t cost more because of DLSS…
D-K after two sentences? Peak irony.

[–] ozymandias@sh.itjust.works -1 points 3 days ago

So you think those programmers are just adding features and working for free?
Or the game companies are just paying for them to add features and not charging you for it?
Absolute idiot patting himself on the back, par for the course. Low level, common irony.

[+] ShadowRam@fedia.io -17 points 5 days ago (2 children)

Yeah, you didn't seem them all bitching when physics engines and game engines started doing all the stuff like lighting, shading, animation, etc.

You know, all the stuff that took an 'artist' and the special artist talents to create and look good and be all 'artisty'

But now there's similar tools for creating good looking characters they are all of a sudden up in arms?

AI won't replace well made games or art direction....

It just stops the gatekeeping, and allows more people a chance to make a good narratives, interesting worlds, or complex game-play.

[–] ParlimentOfDoom@piefed.zip 27 points 5 days ago (1 children)

This isn't a tool to make good looking characters. You need the character art to start with, then this just applies a samey-aesthetic filter over the top of it which rerenders the whole scene from scratch, removing all the artistic intent behind everything visible.

Those graphical lightning tools actually helped artists create a more immersive image, with light balancing more like it was expected to instead of painted on static shadows of old.

This ai filter shit ignores light sources, purposely highlighted points of interest, and whatever else was painstakingly worked on.

And as for not gatekeeping... Just running this requires a second graphics card, at a time when people can't afford/find one... Because of AI slop centers

[–] Skyline969@piefed.ca 10 points 5 days ago (1 children)

Do you actually believe that DLSS 5’s graphics are good looking? Lighting is completely lost as every character has three point lighting applied to them. Same with surfaces, original lighting is just gone.

Every character looks like they have a pound of makeup on their face. Details get muddled or lost entirely, replaced with what the model decides it should look like instead of the artist’s original intent.

Not to mention hallucinations and other inaccuracies. DLSS 5 uses a 2D frame for its filters. Depth and context are lost entirely as it physically cannot keep track of those things. In images with small, repeated patterns (such as a net), the model completely eats shit and doesn’t know what to do. All on top of ridiculous hardware requirements to even pull it off in the first place.

This is not the future. This is not giving people tools to make better games.

[–] ulu_mulu@lemmy.zip -1 points 5 days ago (1 children)

Such a thing said by a game studio that can very well decide to not use it, feels like wanting to ride the wave of backlash.

Keep your artistic integrity, that I believe will become a very big selling point sooner or later.

As for players, I seriously doubt many could afford two 5090s just to run that crap, probably not even one if the AI bubble doesn't burst soon so prices can go back to normal.

[–] HarkMahlberg@kbin.earth 8 points 5 days ago

I don't know, I don't detect bandwagoning from their statements. They sound like real, genuine hatred.

Speaking to PC Gamer in comments the pair have since posted in full to social media Oshry and Dusk developer David Szymanski argued that DLSS 5 isn't just an optional trick folks can ignore, but something that should actively resisted.

"Please tell me what generative AI has anything to do with Deep Learning Super Sampling - which is what DLSS actually stands for in case anyone forgot," Oshry said. "They're hiding this Gen AI bullshit behind the DLSS moniker because they think we're stupid...They know if they called it something like 'Nvidia Generative Upscaling' the public backlash would be immediate and intense."

In the developer's eyes, DLSS 5 amounts to "fundamentally changing the way video games look based on artificial intelligence that's been trained on Instagram models and Epstein memes", leading him to question the point of making game art in the first place.

If I saw these comments on a Lemmy post, it would fit right at home.