this post was submitted on 16 Mar 2026
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The video’s opening shot shows a man hiding under a bed snipping in a hole in someone’s sock. Seconds later, the same man uses a saw to shorten a table leg so that it wobbles during breakfast. “My job is to make things shitty,” the man explains. “The official title is enshittificator. What I do is I take things that are perfectly fine and I make them worse.”

The video, released recently by the Norwegian Consumer Council, is an absurdist take on a serious issue; it is part of a wider, global campaign aimed at fighting back against the “enshittification”, or gradual deterioration, of digital products and services.

“We wanted to show that you wouldn’t accept this in the analogue world,” said Finn Lützow-Holm Myrstad, the council’s director of digital policy. “But this is happening every day in our digital products and services, and we really think it doesn’t need to be that way.”

Coined by author Cory Doctorow, the term enshittification refers to the deliberate degradation of a service or product, particularly in the digital sphere. Examples abound, from social media feeds that have gradually become littered with adverts and scams to software updates that leave phones lagging and chatbots that supplant customer service agents.

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[–] HugeNerd@lemmy.ca 4 points 2 weeks ago

You'd need to make better humans first. oops

[–] Blackmist@feddit.uk 4 points 2 weeks ago (1 children)

We just need Rache Bartmoss to kill the old one...

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[–] Kcap@lemmy.world 2 points 2 weeks ago

Someone call Richard Hendricks

[–] EvacuateSoul@lemmy.world 2 points 2 weeks ago (2 children)

Why is the thumbnail Zach Galifianakis?

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[–] Puddinghelmet@lemmy.world 2 points 2 weeks ago (1 children)

Yeah well america is one big business, they don't care for regular citizens, they wanna know how they can make profit of citizens. I bet that wont ever change

[–] Bakkoda@lemmy.world 1 points 2 weeks ago* (last edited 2 weeks ago)

The United States was in early release. We're thrilled to announce we've officially launched and will be landing in a country almost certainly near you.

[–] maplesaga@lemmy.world 2 points 2 weeks ago

The problem is upload speeds are too low on consumer ISP, and monopolies like Microsoft that Norwegian countries many times break their own procurement laws to use.

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