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Chinese bubble tea chain Mixue straps in for theme park project (www.scmp.com)

submitted 2 weeks ago by rss@news.abolish.capital to c/china@news.abolish.capital

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A budget bubble tea chain from China best known for its cheap ice creams and drinks may soon be adding roller coasters and immersive shows to its menu. Mixue, boasting more stores than McDonald’s and growing rapidly outside China, is planning to build a theme park at its headquarters in Zhengzhou, the capital of central China’s Henan province. The park will be based on its Snow King mascot, a singing snowman that has become one of Chinese retailing’s most recognisable intellectual properties...

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