this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] BigTrout75@lemmy.world 165 points 2 weeks ago (46 children)

I can't speak for Macs. But in the Linux world, 8GB is fine. In Windows it's awful because of all that bloat. I'm guessing Macs fair better for OS efficiency.

[–] CaptDust@sh.itjust.works 136 points 2 weeks ago (3 children)

Macs don't have copilot so that's like 4GB saved right there

[–] BigTrout75@lemmy.world 13 points 2 weeks ago

Ha ha ha. True!

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[–] MadMadBunny@lemmy.ca 69 points 2 weeks ago* (last edited 2 weeks ago)

8GB of ram on Macs is fine for work and medium photo/video editing, as long as you have plenty of SSD space and don’t use Apple Intelligence.

People forget that MacOS is UNIX at its core.

[–] spaghettiwestern@sh.itjust.works 33 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

I'm running Mint on an 8GB laptop and I'm surprised by just how much can be running at one time. Right now I'm running Firefox with 10 open tabs, Waterfox with 8 tabs, Thunderbird, Keepass, Calibre, Signal, a Whatsapp client, Syncthing, Libreoffice Writer with 2 open docs & Calc with 2 open small spreadsheets, a couple of terminals and Gedit, and didn't even notice it until came across these comments. A friend who uses Windows 11 says 32GB is recommended now.

Microsoft must be thrilled with age verification being required at the OS level. What a great way to lock people into their Microslop garbage.

[–] Lost_My_Mind@lemmy.world 33 points 2 weeks ago (7 children)

Right now I’m running Firefox with 10 open tabs,

Oh......I guess I'm the only one who opens firefox, and literally thousands of tabs.

One day I closed one window and it said "Are you sure you want to close 158 tabs?"

I said yes. It was one window. I had 23 more windows.

[–] spaghettiwestern@sh.itjust.works 13 points 2 weeks ago (4 children)

When I get to 20 or so I have to start closing some tabs to keep track of things. How do you find the tab you're looking for when you have that many open?

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[–] hopesdead@startrek.website 14 points 2 weeks ago (10 children)

Many entry level MacBooks of the last decade have probably been 8 GB. I have a M1 MacBook Air and that is 8 GB. It is fine for me.

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[–] brokenwing@discuss.tchncs.de 67 points 2 weeks ago* (last edited 2 weeks ago) (4 children)

Dude, the difference between you and Apple is Windows 11. They don't have a crappy copilot or Edge hoarding 4GB in the background just to show the weather.

[–] Jrockwar@feddit.uk 40 points 2 weeks ago

That's a big difference but not all. The sub-$1000 ultrabook sector has SO MUCH garbage, like Intel Celerons that stutter when you scroll down a web page designed in 2022+. Manufacturers are happy because they can sell rubbish and uncle John with no idea about computers will say "I want a laptop with 1 TB so it's faster, and it must have free office 365 and an antivirus"...

So when someone puts a phone processor in a laptop and builds a chassis that isn't a $5 extruded plastic shell, they panic because it still manages to be better in both benchmarks and real world use despite the paltry amount of RAM.

[–] Scrollone@feddit.it 17 points 2 weeks ago

Exactly. They should start installing Linux Mint and call it a day.

Fuck Microsoft.

[–] qat@feddit.nl 15 points 2 weeks ago (4 children)

Indeed. PC manufacturers should just invest in the Linux ecosystem.

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[–] brucethemoose@lemmy.world 58 points 2 weeks ago* (last edited 2 weeks ago) (8 children)

As I always say:

...Most people need an iPad with a better keyboard, and a touchpad.

That's all they use their computers for. They don't want to mess with filesystems or specs or any concepts like that, they just want to add text to their kid's picture or send an email or read a PDF or scroll YouTube, or do things like banking or streaming that are honestly better supported as iOS apps anyway.

And that's basically what the Neo is.

Laptop makers are up shit creek if they insist on staying with Windows, as Microsoft stupendously bungled that experience.

[–] Hadriscus@jlai.lu 24 points 2 weeks ago (2 children)

If I were a laptop maker I would have seen the writing on the wall ten years ago and invested in Linux support, but hey

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[–] Wispy2891@lemmy.world 51 points 2 weeks ago (4 children)

In Europe the price it's not that appealing, it's €699 and because they "care about environment 😉" the €99 charger (which is almost mandatory for a new user) is sold separately.

At €798 for 256g/8g it's not as good as the $599 they're selling in the US.

If someone is price sensitive, can get 3-4 refurbished ThinkPads with better specs for that price and run Linux much easier without hoping on some volunteer wizard to reverse engineer the proprietary components

[–] Zak@lemmy.world 19 points 2 weeks ago (7 children)

because they “care about environment 😉” the €99 charger (which is almost mandatory for a new user) is sold separately.

It's because they're required by law to offer it without a power supply. See Article 3a, section 10.

Apple's first-party power supply isn't "almost mandatory", and doesn't cost 99€. The 20W model shipped with the Macbook Neo in other markets costs 25€ on Apple's German store, and a generic 8€ power supply from Amazon will work. The power supply most people already have for their phone will usually also work.

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[–] GreenBeard@lemmy.ca 44 points 2 weeks ago (28 children)

He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

Given the price of RAM, you'd need to sell a kidney to upgrade it in a Windows laptop these days, so that's not much of a difference, although 8MB is a little skimpy, I'll give him that one.

[–] thatonecoder@lemmy.ca 17 points 2 weeks ago (1 children)

[…] although 8MB is a little skimpy

Have we already downgraded to this???

/s, and sorry for being pedantic

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[–] Ice@lemmy.zip 43 points 2 weeks ago* (last edited 2 weeks ago) (5 children)

Am I the only one even a little happy to see the head of a major company mentioning upgradability as an appeal for customers?

Please do stick with two unsoldered SODIMM slots for your laptops Asus.

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[–] Arcane2077@sh.itjust.works 39 points 2 weeks ago (6 children)

Lemmings that focus on the RAM spec are telling on themselves. 256gb storage is the real travesty here.

[–] ripcord@lemmy.world 16 points 2 weeks ago (1 children)
[–] entropicdrift@lemmy.sdf.org 28 points 2 weeks ago (3 children)

If you like to actually do your computing locally, it sucks. If you're using it for web browsing, the specs are great.

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[–] melsaskca@lemmy.ca 38 points 2 weeks ago (3 children)

The perfect time for a relatively cheap Apple laptop when Microsoft is forcing people to buy new hardware just to use their latest version of their operating system. I wonder what the percentage of Microsoft folks who go to the MacBook will be. I wonder what the percentage of users who go the UNIX/Linux route would be. I'm not an apple fan myself so would go linux, but a good business move from Apple though.

[–] vacuumflower@lemmy.sdf.org 17 points 2 weeks ago

Apple user share is beneficial for Linux user share.

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[–] MerryJaneDoe@lemmy.world 29 points 2 weeks ago (5 children)

I'm suspicious.

I'm seeing social media FLOODED with Neo content. Definitely not organic.

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[–] Faceman2K23@discuss.tchncs.de 29 points 2 weeks ago (10 children)

I honestly dont care about the 8gb of ram, that is plenty for the target audience given MacOS's pretty good memory management, and optimisation of the first party apps the majority of users will use. I would have liked to see the base price be $499, but that would probably have needed something to be cut down to outside of apples standards, like the display or chassis quality.

I'm a little disappointed by the limited USB, its just one usb 3.0 (not 3.1 as far as I know) and one 2.0, I know that's a limitation of the platform, there arent really any spare PCIE lanes on a phone SOC. They could have put in a USB Hub chip to get two USB 3.0 ports with shared bandwidth, but I suspect that was difficult to do with reliable video and power throughput and someone decided saving a dollar was more important. That's plenty for your average user, but a pair of usb 3.1 would have been preferred of course.

However.. how many average PC users even use USB now? maybe just a thumb drive very rarely or to use an external display. I'm surprised it even has a headphone jack and an SD reader honestly.

I'd suspect the next gen model to use the newer iPhone chip that should bump the memory up to 12gb and I think has a usb 3.1 controller, so they could break that out better.

I dont hate it. it's filling in what used to be the mid range of laptops that has kinda died in the last 10 years and is full of spec bumped versions of bottom tier plastic garbage with awful screens and short battery life, and a couple of underspecced cut down versions of nicer metal case laptops that are just not very good either.

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[–] PieMePlenty@lemmy.world 25 points 2 weeks ago

Maybe Asus should invest more into linux and start shipping it on their laptops by default? Maybe add an improved software compatibility layer for windows apps to get more people in?

[–] espentan@lemmy.world 25 points 2 weeks ago

"We can't believe Apple aren't fucking consumers harder! Apple?! have been fucking everyone so hard, for so long and people have just been bending over and taking it, and so we're very shocked to see them decide not to go maximum fuck-you with this product"

[–] sturmblast@lemmy.world 23 points 2 weeks ago (6 children)
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[–] 1984@lemmy.today 22 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

I think the real shock is the quality of windows and Microsoft, and the pc laptop industry also... When everything about a pc laptop is worse than a mac laptop, why do we expect?

It really is like no pc laptop manifacturer has pride in what they create anymore. They dont care if its a bad screen, shitty keyboard, horrible battery time. Just get it on market so the people can buy, and pay reviewers for good reviews.

[–] invertedspear@lemmy.zip 12 points 2 weeks ago

It’s always super frustrating that even on “high end“ pc laptops they’ll use some shitty combined Bluetooth and WiFi chip that will bottleneck everything.

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[–] xep@discuss.online 22 points 2 weeks ago (2 children)

Can I put Linux on it? Because otherwise refurb Thinkpad Carbons are cheaper and better.

[–] BlameTheAntifa@lemmy.world 23 points 2 weeks ago* (last edited 2 weeks ago) (2 children)

I’m sure Asahi support will be available soon. If these had 16gb of memory, I’d seriously consider it as a new Linux laptop. Even with the global AI-fabricated RAM shortage, 8GB hasn’t been a reasonable amount of RAM for over a decade.

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[–] LiveLM@lemmy.zip 21 points 2 weeks ago (2 children)

Well good, maybe it'll incentivise y'all fuckers to sell actually usable machine instead of Bordeline e-waste Celerons with a 4GB of RAM in the ultra-budget segment

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[–] FireWire400@lemmy.world 16 points 2 weeks ago* (last edited 2 weeks ago) (5 children)

He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

Yes, because Asus laptops all have non-soldered RAM...

A few do have non-soldered RAM, the most expensive workstation laptop and a couple of gaming laptops; all of which are >$2000.

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[–] fallaciousBasis@lemmy.world 16 points 2 weeks ago (7 children)

They've had Mac minis for over a decade.

I find this hard to believe.

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[–] CovfefeKills@lemmy.world 15 points 2 weeks ago (3 children)

It really is not appealing a mac air with 16gb RAM was $999 AUD and the NEO is $899 AUD. It's a step backwards..

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[–] phar@lemmy.world 15 points 2 weeks ago (1 children)

This is attractive to me simply because finding a quality 13" laptop is very difficult. 15.6" is huge.

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[–] bitwolf@sh.itjust.works 14 points 2 weeks ago* (last edited 2 weeks ago)

Just make some decent SD Elite laptops, preferably with Linux OOTB, I've been waiting...

[–] vane@lemmy.world 13 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

He also described the MacBook Neo as a “content consumption” device, similar to an iPad. “This is different from the use case of a mainstream notebook," which can handle more compute-intensive tasks, Hsu said.

I don't know what Windows have out of the box but is MacBook really content consuming device ?

Free build in OS offline office apps Word = Pages, Excel=Numbers, Power Point = Keynote, Notes, Calendar, Email, Reminders, PDF viewer = Preview, movie editor = iMovie, Journal, Password Manager = Keychain, Maps app ( yes you can download parts of map to use offline), Garage band where you can connect your midi devices and record them.

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