Random, but why are Americans so obsessed with protein all of sudden? Did some big corp poured lots of money into marketing? I've never really cared about it and my build is fine. I do remember reading a study that high protein intake leads to health issues, not better health, and then you hear nutritionists scream about protein obsession and how that's not good. Nearly all already have optimal protein intake without any supplements or "extra protein foods". Humans generally don't need to think about protein intake.
this post was submitted on 10 Mar 2026
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Grifters. Lots of protein focused "diets".
Anyone who tells you that you can lose weight by eating butter-steak is a grifter. You might lose some weight, but unless you can follow that diet forever, it'll come back. And then they'll sell you more plans/pills/etc. They know what they're doing and it's profitable.
I think in the information war between food producing industries, the amount of studies claiming sugar is bad for you and just as many claiming fat is bad for you the one energy source that wasn't attacked was protein.
Meat industry funded nutrition guidelines. Fiber is way more important to get and many people don't get enough if they're only eating meat and highly processed foods/simple carbs.
Not to say fiber isn't important, but I feel like the high protein crowd is making a shift to fibermaxxing and we will have stupid (ultraprocessed) high fiber products pushed to us instead of high protein soon. Unfortunately there is little money to be made on us all eating our fruit and veggies.
Right, high quality fiber from the source is what's important, not ultra processed isolated fiber.
Probably grifters, but perhaps more people living meal-to-meal?
I cut weight all last year. Went from 203 lb to 181 lbs at my leanest, while training hard. I was obsessive about it. After 9 month I started stalling hard. I hung on for 2 more months and then quit because it was almost Christmas.
I tried to start the cut again but it was too mentally grueling for me. I crept back up to 195 and now I'm just maintaining until I don't have a visceral reaction to the idea of a cut again.
I definitely gained some muscle during the process, and don't look as soft when I started but still a bit discouraging.
Also it's nuts how your body can hold 2-5 lbs of carb reserves
Also it’s nuts how your body can hold 2-5 lbs of carb reserves
I eat differently and work out now and somehow i am the exact same weight I was 10 years ago, it just refuses to let go
Not surprising if it's about weight only. Less fat but more muscle doesn't move the scale overall.
When we feel out of control we often hyperfocus on something we can (somewhat) control, like diet.