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There was a very annoying radio ad for a musli brand when I was a child. I decided then that I would never buy their product ever. I'm 40 now and can proudly say that I still go out of my way to not buy any products from that company and to the best of my knowledge I've never eaten their products.
I get that the idea is to create recognition, but if it's too annoying you won't get a "Ah, I've heard that name I'll go for this one" from me but a "Oh, that's the annoying one, I'll avoid it."
I got real into Zero Punctuation about a decade ago, so I'd watch a load of 5 minute youtube videos back to back.
It would serve me the same goddamn ad for a Mission Impossible movie between every one. The ad had this hateful nasally music that went "ready or not, here I come."
I have not paid for a movie ticket, a streaming service, or a new DVD or Blu-Ray since then. Brain surgery with a backhoe, cut your pineal gland off at the waist. Fuck your entire sector of industry, Tom Cruise.
Fuck your entire sector of industry, Tom Cruise.
You mean conning people to join the cult or his hobby of mediocre acting?
Yes.
oh, no
This is the key.
Ads don’t care if you like or don’t like them, as long as you remember them.
The worst thing an ad can do is be forgettable
Disagree.
I may be in the minority but the more I know about you, the less I ever want you in my house.
I will literally go by an LG Washing Machine out of spite because Sony showed up too much in ads.
I don't know how having me associate their name with a spike of rage is a good thing. There are definitely companies I went from being neutral towards to never considering them again due to their advertising methods. For example I've never eaten at Quiznos because of those fucking rat commercials they did like 20 years ago. I'm not even sure if that place still exists or not. I hope not, and I hope whoever came up with those commercials is dead.
Someone should write an article about how interrupting ads actualy negatively affect consumer choices and then popularize it. I am ok even if its just made of shady stats, many will adapt the idea blindly anyways.
Someone should. I'm sure it has never been tried.
Surely companies will ignore decades of psychological studies and own marketing experience for a random article full of made up numbers.
It works for AI ...
Ads work. Consumer behavior is among the most studied phenomenoms in the world.
They used to.
Why do you see diminishing returns lately? Because more money into more ads lead to consumer fatigue.
It's almost like there's a multi billion industry based on it!
...the bigger the reason to use an adblocker.
Consumer sentiment is not a factor in the advertising business equation
Except I used to work in distribution for Sears/Best Buy online delivery and I can assure you I noticed what people bought and the ads that were frequent. The more obtrusive ads saw less sales.
Some sites I'll whitelist, but the vast majority can suck it. I'm blocking it.
Where do you even see ads ? Use an ad blocker ! Haven't seen ads online for over a decade.
This was today in a friend group of mine's discord server
Does anybody actually PLAY raid shadow legends, or is it just an ad for nothing? I don't think I've ever seen the actual game play or heard anyone ever mention playing it.
Streamers play it purely to advertise
Y’all are watching ads? If I see an ad, my immediate reaction is to close the tab.
"This has got to be the worst advertisement I've ever heard."
"Ah but you have heard it."
Adblock + sponsorblock
This is the way, I am amazed how many people just rawdog the internet on a daily basis.
Sorry but wrong. You are not going to win this kind of battle against advertisers. If you notice the intrusion and hate the product, you weren't in the market for their product in the first place. They don't care that you hate their company. When you are in the market for the product, you won't notice the intrusion or it won't matter if you do; the ad is still increasing your exposure to their product in the ways that increase your chances of buying.
I agree with this. Ads contaminate your mind, so make sure to use ad blockers. But also help your friends set up ad blockers, because if their minds are contaminated, it will spread to you.
Also later in time when one is making a choice for a kind of product one doesn't usually buy, one might have forgotten their dislike for a brand due to their excessive use of advertising and yet their subconscious is still giving them a feeling of familiarity when they see that brand's name on a product which makes it more likely that they'll chose it over other options that don't feel as familiar.
Most advertising nowadays is meant to affect subconscious impulses which will do their thing with no cognitive effort, whilst the position the OP holds (and which I myself try to) is conscious and requires cognitive effort to maintain.
I've bought competitors out of spite.
Would you pay a higher price to do so?
Would you (or could you even afford to) pay twice the insurance premiums because Liberty or State Farm ads annoy you?
I currently do, maybe not twice, but about 20% more to avoid them
I also refuse to buy several cheaper car companies because of ads I saw years ago, and bought a more expensive car for my wife to avoid them
I don't know the price difference, but there's also a toilet paper brand I will never buy
I'm sure lots of ads work on me, but if your ad is annoying enough, I will pay significantly more to your competitor
Check out !peertube@lemmy.world most videos dont have ads.
I remember when cable had very little ads. Its sttange that we pay so much for cable/internet/premium but companies chasing that dollar keep throwing ads in there.
"But you heard of the product!"
You know I cannot be the only one that will consciously decide to not buy brands that make intrusive adverts. But, they must also know that. So I can only assume that the majority of people don't think the same and it's an overall upside for these annoying ads.
That baffles me too. Being annoyed by an obnoxious ad instantly puts the brand in my naughty, to-boycott list.
Like, if I ever need to use a VPN, guess who I'll go out of my way to never, ever use? That's right NordVPN, go fuck yourself! I've never used you and I already hate you.
How do people care so little that it's still a beneficial strategy for brands?
If your product can't enter my world without you paying millions of dollars to interrupt my good time, I am positive I do not need to know about your product.
