this post was submitted on 18 Feb 2026
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Ring’s controversial, AI-powered “Search Party” feature isn’t intended to always be limited only to dogs, the company’s founder, Jamie Siminoff, told Ring employees in an internal email obtained by 404 Media.

In October, Ring launched Search Party, an on-by-default feature that links together Ring cameras in a neighborhood and uses AI to search for specific lost dogs, essentially creating a networked, automated surveillance system. The feature got some attention at the time, but faced extreme backlash after Ring and Siminoff promoted Search Party during a Super Bowl ad. 404 Media obtained an email that Siminoff sent to all Ring employees in early October, soon after the feature’s launch, which said the feature was introduced “first for finding dogs,” but that it or features like it would be expanded to “zero out crime in neighborhoods.”

“This is by far the most innovation that we have launched in the history of Ring. And it is not only the quantity, but quality,” Siminoff wrote. “I believe that the foundation we created with Search Party, first for finding dogs, will end up becoming one of the most important pieces of tech and innovation to truly unlock the impact of our mission. You can now see a future where we are able to zero out crime in neighborhoods. So many things to do to get there but for the first time ever we have the chance to fully complete what we started.”

Archive: http://archive.today/xKxOd

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[–] Rentlar@lemmy.ca 10 points 2 days ago

Oh, thank god, I was worried if there might not be a worldwide surveillance dragnet for in case I lost a pet iguana.

[–] UltraMagnus0001@lemmy.world 6 points 2 days ago

I'm.... flabbergasted. Unbelievable. Who would've thought?

[–] MedicPigBabySaver@lemmy.world 8 points 2 days ago

Fucking scumbags.

[–] fubarx@lemmy.world 5 points 2 days ago

Anyone remember "Police Blotter" reports in local papers? Some were funny.

Someone called in with concerns about a neighborhood cat that is "continuously at large."

But they mostly gave people a very dark view of the world outside. This led to metal bars on doors and windows, sale of pricey security systems, and folks walking around scared of their shadow. That all moved over to apps like NextDoor, Citizen, and Ring's Neighbors.

Fear is a primal driver. People on those apps are constantly reporting "odd looking people" in their neighborhood. Not surprisingly, the pet "Search Party" feature goes through Neighbors. Those same users are primed to see bad people everywhere. They will happily accept any feature that promises "zero crime neighborhoods."

ANY feature.

[–] Etterra@discuss.online 6 points 2 days ago

And in other "no shit" headlines...

[–] BigMacHole@sopuli.xyz 6 points 2 days ago

And they can ONLY Achieve this MONUMENTAL and IMPORTANT Task of Global Surveillance if we give THEM Tax Breaks! How EXCITING!

-American Politicians!

[–] U7826391786239@lemmy.zip 6 points 2 days ago

the fucked up thing is the number of people who actually thought it was ever about "dogs"

[–] Atelopus-zeteki@fedia.io 6 points 2 days ago

CREEE PEEEE!

[–] kn0wmad1c@programming.dev 4 points 2 days ago

Sorry, I only have a YouTube link for this: https://youtu.be/ROFblZ_-9q4

If you haven't seen it, Wyse (Ring competitor) released a pretty funny ad about this.

pikachu_face.jpg

[–] jabberwock@lemmy.dbzer0.com 3 points 2 days ago (3 children)

FWIW, Ring announced they were canceling their partnership with Flock a few days ago following the Superbowl ad where they were universally dragged. https://blog.ring.com/about-ring/ring-and-flock-cancel-partnership/

Do I think Ring is still running some sort of analytics on video feeds? Probably. Should you put anything from Amazon directly in the trash? Absolutely.

Silver lining I guess is that public pressure still works at least a little when companies try to go straight dystopian.

[–] SparroHawc@lemmy.zip 4 points 1 day ago (1 children)

The partnership will happen later on when the noise has died down, and it won't be publicized.

[–] ChunkMcHorkle@lemmy.world 3 points 1 day ago

Yeah, exactly. That shit's not gone at all. It's just hidden for now. And if we the public don't pay for it directly as a feature, these companies will still scoop up the data and just sell it to each other.

[–] DarrinBrunner@lemmy.world 2 points 1 day ago (1 children)

They're still doing the same with a different company. Don't remember the name.

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[–] LordCrom@lemmy.world 1 points 1 day ago

Hell my relatives gifted me an amazon Alexa. I never even opened the box it came in. Lol

[–] DoucheBagMcSwag@lemmy.dbzer0.com 3 points 2 days ago* (last edited 2 days ago)

BOLO: Leftist dissenter. Apprehend at all costs.

Uploading to search party for facial match.......

[–] Steve@startrek.website 3 points 2 days ago

Duhhhhhhhhh

[–] minorkeys@lemmy.world 2 points 2 days ago* (last edited 2 days ago)

Yeah it's called tracking everything that's happening and feeding it to AI so AI can predict and alert the owners of whatever we they decided is important to know about and predict, like threats to their power and ambitions by the stupid masses who should just accept they're slaves.

[–] RizzRustbolt@lemmy.world 1 points 2 days ago
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