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Chinese vacuum maker using Temu’s playbook dreams big with Super Bowl debut (www.scmp.com)

submitted 6 days ago by rss@news.abolish.capital to c/china@news.abolish.capital

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Robot vacuum maker Dreame Technology promoted its products at the Super Bowl on Sunday night, becoming the latest Chinese brand after Temu to leverage the game’s influence to crack the North American market. Its 30-second commercial, aired across NBC’s local affiliate network, which exclusively broadcasts the game, showcased Dreame’s ecosystem, from robot vacuums and lawnmowers to a concept hypercar unveiled at the CES trade show in Las Vegas last month. The campaign follows budget shopping site...

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