China News

90 readers

11 users here now

A community for china news

founded 3 months ago

MODERATORS

rss@news.abolish.capital

Salamence@lemmy.zip

RedWizard@news.abolish.capital

Chinese sports brands set sights on European expansion at 2026 Winter Olympics (www.scmp.com)

submitted 1 week ago by rss@news.abolish.capital to c/china@news.abolish.capital

0 comments fedilink hide all child comments

With the Winter Olympics now under way in Milan and Cortina, Chinese brands involved in the Games are mounting an ambitious marketing push across Italy and Europe, with sportswear and sports equipment naturally taking centre stage. At the forefront is Li Ning, the company supplying the national team with clothing and gear for the competition after returning as the official partner of the Chinese Olympic Committee (COC) – a role that had previously ended in 2004. The partnership coincides with Li...

From China - South China Morning Post via This RSS Feed.

no comments (yet)

sorted by: hot top controversial new old

there doesn't seem to be anything here