This is a terrible article. It didn't give a single example. It also said there is subscriptions for things that need a constant connection. The connected drive stuff currently are things anyone can do without. This is very rage baity.
this post was submitted on 06 Feb 2026
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Charging someone to use something they already own is extortion.
You're gonna love how IBM manages hardware upgrades to your equipment by unlocking cores already in your gear. It's done that for decades.
Bring
My
Wallet
Bourgeoisie Meat Wagon
Completely off topic, but I couldn't help noticing that that is the ugliest car interior I have ever seen. From the wonky cornerless screen to I don't know what's going on with that steering wheel and the horrendously stripy all over the place centre console.
*Hackerman entered the chat
So how does the car know if your subscription is valid?
Is it going to be like Microsoft when every so often your subscription is a deactivated until you can validate it again?
So your car will need to have constant connectivity to wifi or at least reconnect each day/week/month to confirm the subscriptions are still active?
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What Has Seat To Do With BMW? It is Volkswagen Company.
BMW isn't part of Volkswagen Group
I also misread this the first time. It’s not about Seat the company but seat heaters.
For now, BMW is defaulting to a more traditional approach. If it requires a data package of some sort, it will probably have a recurring fee—and BMW says its customers are already comfortable subscribing to such add-ons.
Sounds like a fairly reasonable position imo, and that they listen to the outrage about heated seats (which tbh was ridiculous). I get the feeling that everyone who commented on this didn't actually read the article, lol.
Full disclosure: I own a fairly recent BMW and do like it a lot. Would I have bought it with subscription based heated seats? Maybe not, but I do appreciate other things like having a physical button to go into battery save mode and not having to dive 3 touch screen menus down.. or that it's one of the most powerful hybrids in electric only mode (though not anymore I think).. or being generally more dialed back when it comes to driver assist features.
That said I will admit that it has a physical button that tells me to pay up when pressed, to enable automatic high beam control.. though it's not like it was an advertised feature (got it used).
The thing is- most cars have ongoing costs if you use anything data wise. I don't get the selective outrage here.
Agreeing with you.