Future generations will never experience making this stuff with too little water to create a mixer that hides the taste of cheap booze.
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Yeah... water... we definitely weren't using light beer to water down our hard liquor with this stuff
Given the choice between Flint water and Coors Light, I'd take the Flint water, thanks.
As someone who grew up in Colorado and now lives in Michigan, this hits hard.
My money is that someone will start pitching it as a green alternative. Dry / powered soaps are hot again because you’re not shipping and storing a bunch of water.
If coke was smart, they would’ve put this green and brown tube, and called it “Juice, by Ecofruit”
Current generations including my own have already not had that experience.
Shame, “Get Laid Lemonade” got me through college.
This was the foundational element of my jungle juice recipe.
oh ok
My guess is they just couldn't concentrate.
Growing up in the 90s we often had this frozen concentrate in the freezer. But I hardly ever drink juice now, and prefer to eat oranges over drinking juice.
To be fair, we stopped buying their frozen juice around 20 years ago when the off-brand juices became just as good and Minute Maid started putting increased amounts of sugar in most of them (and jacking up the prices of the others).
Then probably 5 years later, we just stopped buying juice altogether and went back to eating fruit and making smoothies from frozen fruit.
Yeah I drank OJ like it was going out of style until I realized it was rotting my teeth and making me fat, just soda with fresher taste (and more acid). They don't give juice to kids anymore. It was a scam. Fruit is awesome tho, I try to eat a couple pieces a day.
My old man was drinking like a gallon of OJ (boomer logic of vitamin C, juice is good for you, etc.) a week until the doctor said he was pre-diabetic lol.
It's amazing how American diets are dictated by marketing agencies from NY. Eggs, bacon, juice, cereal were all marketing campaigns, not organic choices.
People used to eat leftovers and pie for breakfast.
i stopped buying juice, too much sugar and hfcs, now its sparkling water, or unsweetened tea
When I went on my big diet a couple of years ago (I've lost 100 lbs so far), I started having a "healthy breakfast" that included some sort of juice, usually orange juice. My diet was working well, and my doctor asked about my method, and I mentioned juice.
She immediately told me to stop drinking juice, saying "Don't get your calories from juice, it's mostly sugars, get your calories from real food." I stopped drinking juice, and while I can't identify the specific benefit of that, I can understand how a big sweet calorie bomb at the beginning of the day is not a good idea for weight loss.
The whole frozen OJ industry was based out of Florida, which has suffered a 90% decline in production, thanks to citrus greening disease.
I used to eat this stuff straight from the can, with a spoon.
No shame in that. Diabetes maybe. But definitely no shame.
I guess cornering the market in Frozen Concentrated Orange Juice futures will be yet another anachronism, like taping a show or dialing a phone
What weird timing. My husband and I were just telling our daughter how there used to be so many different types of frozen juice and now there’s hardly any.
This is what they get for making "never from concentrate" a seal of quality
It's amazing how well the marketing worked to sell an inferior product for more money.
Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. "Not from concentrate" arguably, but very highly processed.
Juice from frozen concentrate is still far from as good as fresh-squeezed, but it's a whole lot closer than the "not from concentrate" sludge. And ironically cheaper. It's particularly good slightly under-diluted.
I never cared much for the orange juice, but minute maid frozen lemonade concentrate is amazing. I'm going to miss that one for sure.
Uses to use these to make a whiskey slush that would take like 3 days to freeze and during the 4th of July weekend we'd have to protect the freezer from the uncles trying to "grab just a cup" early
When I was a kid, I remember the grocery store freezers had a huge section devoted to racks of frozen concentrates. Now it's just a tiny little space at the bottom somewhere. I guess even that's going away.
Get used to this kids. The economy is shrinking faster than a Republican hard-on when they see 18 year olds with blue hair and nose rings.
It's been at least 15 years since I've bought a can of the stuff. Too much sugar.
I didn't even know they were still around. I haven't seen them in the grocery stores in ages.
I'm guessing it's because they can't compete with store brands and other cheap competition. My family buys this stuff, and we never pay the premium for the brand name.
My mom bought this all the time. I have never in my life bought this stuff.
Dang, I often use these for baking if I want to add some flavor to a cake or something. They're fun for mixing into carbonated water, too!
This news makes me sad I do not have a pitcher to make any juice from concentrate in. No other pineapple juice is as good as frozen minute maid concentrate 😭
I've not bought this in my adult life but was recently reminiscing about it and was planning on buying some. I better do it now!
Shame. I never bought it but I did enjoy what it brought to the colours and shapes on the supermarket freezer shelf. RIP sideways orange black and white cylinder.
One brand is discontinuing it. Does that mean it will go away for good?
No need to panic, folks. I didn't see the Strawberry Daiquiri concentrate mix listed as discontinued. We're gonna be juuuuuust fiiiiiiiine.