this post was submitted on 31 Jan 2026
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[–] panda_abyss@lemmy.ca 123 points 2 weeks ago (3 children)

Wow, I don’t spend nearly this amount on alcohol

[–] mbp@lemmy.sdf.org 14 points 2 weeks ago

Those are rookie numbers. Gotta push em up

[–] Hossenfeffer@feddit.uk 9 points 2 weeks ago

Don't worry, I'm bringing the average back up again.

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[–] babyfarmer@lemmy.world 120 points 2 weeks ago (3 children)

Considering half of Gen Z isn't even legal drinking age yet, this isn't too surprising.

[–] cattywampas@lemmy.world 29 points 2 weeks ago

Plus with declining birthrates in developed countries there are probably fewer overall Gen Z people than older cohorts. So even if they drank at the same rate you could still expect the absolute amount of alcohol consumption to be lower.

[–] Otiz@sopuli.xyz 12 points 2 weeks ago (2 children)

By that logic it should be around 10B by now

[–] turmacar@lemmy.world 22 points 2 weeks ago* (last edited 2 weeks ago)

People in their 20s tend to buy well drinks and cheap beer unless they're independently wealthy. Older people tend to have more expensive, or at least more specific, preferences.

Raw spending doesn't mean much in isolation.

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[–] DarrinBrunner@lemmy.world 101 points 2 weeks ago (1 children)

"Fading", more like jumped off a cliff.

There is no safe amount of alcohol to drink.

Everyone is broke.

They watched their parents make asses of themselves while drunk, and today everyone has a video camera in their hand.

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[–] terraborra@lemmy.nz 48 points 2 weeks ago (2 children)

Because they’re weak.

In all seriousness, income has stayed about the same in nominal terms, but the cost of living has gone way up even between millennials and gen z. So really income has gone down and booze is much more of a luxury.

[–] galaxy_nova@lemmy.world 36 points 2 weeks ago (1 children)

There’s part of it but also anecdotally a lot of us are aware that alcohol in pretty much any quality has negative effects and therefore don’t drink at all. There’s a lot less pressure to drink than in expect there was for other generations, it’s pretty normal for me to meet other people who prefer not to drink.

[–] mkwt@lemmy.world 26 points 2 weeks ago (1 children)

alcohol in pretty much any quality has negative effects

The key is that this guidance came out somewhere between millennial and gen z coming of age.

When I was a child the TV news would run "health" stories about how moderate amounts of red wine are good for you. It turned out those studies were funded by the alcohol industry.

[–] proudblond@lemmy.world 7 points 1 week ago (1 children)

Man I went to a party last week, had one glass of red wine and no other alcohol, and woke up the next morning with a killer headache. I’m 42 and not much of a drinker but this kind of reaction made me think it was specifically the red wine. I ain’t doing that again for a long while, if ever.

[–] Delphia@lemmy.world 8 points 1 week ago (1 children)

Now this is a half remembered anecdote so... pinch of salt.

But I do remeber something about some people having negative reactions to the tannins in red wine. So it might not so much be the alcohol.

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[–] CompactFlax@discuss.tchncs.de 42 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Normalize it for age. How much did GenX spend at 22 vs GenZ? It could be similar, but it’s not clear. Of course old people have more disposable income once the mortgage is paid off and GenZ can’t get a mortage, just an expensive rental.

There’s a big drop off in drinking overall and it’s a good thing. Yet genZ is back on nicotine.

[–] riskable@programming.dev 19 points 2 weeks ago

Wait until you see Gen Alpha's spending on alcohol!

[–] Formfiller@lemmy.world 31 points 1 week ago* (last edited 1 week ago) (4 children)

Nobody has healthcare, housing is unaffordable, we pay for everything with our tax dollars but all the profits go to corrupt pedofiles, Peter Thiel and Larry Ellison are turning the country into a mass surveillance prison for us to live in, there’s no laws for the rich, the earth is dying because the pedofile class doesn’t give a fuck about anything except doing as much evil as possible, there’s a genocide going on and 95% of American politicians are giving away unlimited amounts of our tax dollars to fund it and for the genocidal country to have universal healthcare and free college and a $400 monthly payment per child, the same politicians want to make it illegal to talk about or boycott Israel for their crimes, Trump has the nuclear codes, a secret police force is disappearing people and shooting people who are exercising their first amendment rights women’s rights are being stripped away and a lot of the boys and men are cheering…..I could go on and on but the reason is there’s nothing to celebrate

[–] glorkon@lemmy.world 8 points 1 week ago

In Germany, we have the word "schönsaufen", which means something along the line of "drinking until something or someone ugly looks pretty" and I think that's beautiful.

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[–] billwashere@lemmy.world 29 points 1 week ago (2 children)

It’s because they can barely pay rent.

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[–] expatriado@lemmy.world 28 points 2 weeks ago* (last edited 1 week ago)

lol this thread not realizing it's a shitpost, half of gen z have not make it to drinking age and this data could be years old

[–] clav64@lemmy.world 27 points 2 weeks ago (1 children)
[–] kungen@feddit.nu 15 points 2 weeks ago (4 children)

Stimulants like Adderall and Xanax are often misused to cope with academic and social pressures.

I never knew benzodiazepines were stimulants.

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[–] exasperation@lemmy.dbzer0.com 25 points 1 week ago (2 children)

On July 1, 2024, the census estimates of the number of each generation of drinking age, if I'm reading this Excel spreadsheet correctly:

Gen Z (born between 1997 and 2012, but as of 2024 the only legal drinking age was those born between 1997 and 2003): 31.3 million

Millennial (born between 1981 and 1996): 74.1 million

Gen X (born between 1965 and 1980): 65.6 million

Boomers (born between 1946 and 1964): 66.9 million

So assuming that 20-somethings have less money to spend on expensive alcohol, and recognizing that Gen Z has less than half the drinking age population as the other generations, it's not surprising for that generation to spend less on alcohol, even if their habits weren't different than the older generations.

Now, their habits actually are different, so that might stretch things further. But a better way to present the data would be adjusted per capita. And maybe looking at historical data about when prior generations were the same age.

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[–] michaelmrose@lemmy.world 24 points 1 week ago (1 children)

Half of gen Z can't legally drink and 75% of them are broke?

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[–] super_user_do@feddit.it 18 points 1 week ago

Because we're broke

[–] angstylittlecatboy@reddthat.com 17 points 2 weeks ago

We're less social, drinks in public spaces have gotten too expensive, weed

[–] chiliedogg@lemmy.world 16 points 1 week ago

Bevlcause half of Gen Z is under 21 and the rest is broke?

[–] BioDriver@lemmy.world 15 points 1 week ago (1 children)

This needs to be per capita, not total

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[–] Kolanaki@pawb.social 14 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Gen Z hasn't been 21 or older for as long as the other groups, thus they haven't spent as much on booze yet.

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[–] bfg9k@lemmy.world 14 points 2 weeks ago

Have you seen the price of a beer now? Each night at the pub ends up being $100+

[–] zen@lemmy.zip 12 points 1 week ago (3 children)
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[–] andrew@mastodon.furrow.me 12 points 1 week ago* (last edited 1 week ago)

@Mickey7 I’m biased because alcohol has cost me loved ones and 90% of my personal experiences under the influence ended badly. I also learned that Putin eliminated social reforms in Russia so that he could sell his vodka and increase control of the population. Organizers had worked hard for those reforms to curb death rates. “Consumption” is a cute way of saying death by alcohol. Big alcohol can fuck off and I hope they go bankrupt. The sooner the better.

[–] hperrin@lemmy.ca 12 points 2 weeks ago

I would assume it’s because most of them are still children.

[–] Lucky_777@lemmy.world 11 points 2 weeks ago

Millennial here. Pressure was there to drink when growing up. College everyone was boozing. You were weird if you didn't booze.

Times are different now and the pressure is off. I think this will be huge, plus weed is a way better vice. Hangover is basically zero, no long term effects with heavy use, and generally a fun time.

Rather debate the moon's creation than drag Becky out to the car again and hope she doesn't puke in my car.

[–] homes@piefed.world 11 points 2 weeks ago

I suspect that smoking weed has replaced a lot of drinking for much of GenZ.

[–] mech@feddit.org 11 points 1 week ago (2 children)

Most Gen Z-ers can't legally buy alcohol yet.
And illegal consumption doesn't make it into the statistic.

[–] LemmyThinkAboutIt@lemmy.zip 14 points 1 week ago (1 children)

I hate to break it to you but the oldest of gen z start turning 30 next year...

[–] mech@feddit.org 8 points 1 week ago (7 children)

Isn't the legal drinking age in the US 35 or something like that?

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[–] GaMEChld@lemmy.world 10 points 1 week ago

Alcohol costs money. Middle class is dead. Probably will see a lot more people making homemade things.

[–] hardcoreufo@lemmy.world 10 points 1 week ago (2 children)

IDK Im an older millenial and pretty much stopped drinking a decade ago. Never had a problem, but I just got too busy going back to school and working full time. Then I started noticing how many people I knew who were using it as a crutch to get through the week. Others were amazed when I said I couldn't remember the last time I drank. It just started to really turn me off drinking once I noticed how seemingly everyone had a terrible relationship with alcohol.

Now I drink again but not much. i buy a small box of wine to make a recipe every now and then and will drink the leftover glass or two. In the summer I feel a beer goes well with yard work but i buy a sixpack or two all summer and probably have leftovers come fall. Ocassionally I'll go out and have a beer with people. All in all maybe $100-$200 a year but probably less

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[–] CurlyWurlies4All@slrpnk.net 10 points 1 week ago* (last edited 1 week ago) (2 children)

Sure a per capita (18+) comparison would be more useful than NET expenditure? It might be lower but there are too many possible variables that aren't accounted for.

For example the graph below seems to indicate younger audiences drink dramatically less beer and wine than older generations, but dramatically more Hard Seltzers than Baby Boomers.

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[–] TheGiantKorean@lemmy.today 9 points 2 weeks ago

Cocktails are $20 a pop. Hell, mocktails are like $15 a pop and they don't contain alcohol.

[–] zaphod@sopuli.xyz 9 points 2 weeks ago (3 children)

Is Gen Z even allowed to drink yet?

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[–] Yeller_king@reddthat.com 9 points 1 week ago

Poorest generation spends the least on a luxury.

[–] sonofearth@lemmy.world 9 points 1 week ago

Why spend on alcohol when I can buy more books, games, travel the world or join a sports club instead of damaging my own body and end up paying more with hospital bills later in life?

[–] BanMe@lemmy.world 8 points 1 week ago

My mom and dad and myself and my younger brother are all alcoholics. Two of us have recovered, two of us have not.

My youngest brother is on the spectrum and refuses to touch alcohol at all because he's watched it destroy lives and steal souls.

That's how this chart plays out in my family., ymmv.

[–] E_coli42@lemmy.world 8 points 1 week ago (1 children)
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[–] SkunkWorkz@lemmy.world 8 points 1 week ago

Well apparently smoking is making a comeback thanks to GenZ, if we have to believe the media.

I think they get their buzz from vaping

[–] markovs_gun@lemmy.world 8 points 1 week ago

Legitimately I think it's because Gen Z and below are horribly anxious and not very social. We really fucked these kids' confidence over at every opportunity and now we're wondering why they're not going out to parties and stuff and why they're not really dating.

[–] 666dollarfootlong@lemmy.world 7 points 1 week ago

Cocaine, cannabis, lack of money, and the rest having enough braincells to have a healthy and suistanable diet

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