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General ad campaign for climate action receives more public engagement than tailored approach, study finds (phys.org)

submitted 1 month ago by rss@news.abolish.capital to c/ecosocial@news.abolish.capital

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Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans compared to a more-specific campaign focusing on sustainable fashion, according to a study published in PLOS Climate by Maxwell Boykoff from the University of Colorado Boulder, U.S., and colleagues.

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