this post was submitted on 18 Jan 2026
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  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] Kongar@lemmy.dbzer0.com 304 points 1 week ago* (last edited 1 week ago) (4 children)

Forget ram. Wait until there’s widespread power outages yet you’re somehow paying 10x for your electricity bill because of the new data center down the street.

[–] thisbenzingring@lemmy.today 214 points 1 week ago* (last edited 1 week ago) (6 children)

this is actually happening

my elecric company just raised its rates 13% and forcast rasing 25% next year after

we have a power making dam in town

historically we have had some of the cheapest power in the USA

[–] dmtalon 49 points 1 week ago (1 children)

Combined over 20% last November, great times!!

Combined means we have:

first 1k kwh rate Above 1k kwh rate

And the above 1k kwh changes seasonally.

[–] thisbenzingring@lemmy.today 65 points 1 week ago (3 children)

they send us these cute charts and stuff about our usage

they show you a "you are using xyz% more then previous year" type stuff

but my wife keeps it and their little bullshit is because they keep changing the rate and then using the new rate against your old usage as comparison. Looks like OMG we used a lot more power then last year! We should consider cutting something out.

But the actual meter reading numbers are almost always the same year after year

[–] MeatPilot@sh.itjust.works 41 points 1 week ago* (last edited 1 week ago) (3 children)

I like the suggestions to save money and lower usage.

"Have you tried living in complete darkness this month? You could save $2 off your bill!"

"Perhaps try not using electricity this month. Or, consider getting a second source of income to turn on your fridge for a few hours a day!"

[–] Telorand@reddthat.com 15 points 1 week ago

Inb4 we get astroturfed "Luddites" telling us to just abandon electricity and live like the Amish.

[–] willington@lemmy.dbzer0.com 9 points 1 week ago* (last edited 1 week ago)

It's winter here, and I wear two or three layers with a sweater on top, because I am saving electricity.

We'll have ourselves our first trillionaire, and silly me hates all the people with 500mil+ net worth, and their bootlickers.

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[–] errer@lemmy.world 11 points 1 week ago (1 children)

With gas prices at multiyear lows and electricity being so expensive it’s really hard to justify electrifying appliances. I was considering doing so (gas dryer, stove, water heater, furnace), but I think if I did I’d be paying an extra $300/month for quite a long time and that’s a hard pill to swallow.

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[–] Strider@lemmy.world 9 points 1 week ago

But think of the (big tech) shareholders!

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[–] henfredemars 125 points 1 week ago (3 children)

Computer electronics are like my main hobby. It was expensive on a good day. This makes it unaffordable.

[–] adespoton@lemmy.ca 45 points 1 week ago (7 children)

Switch to retrocomputing; it’s currently significantly more affordable.

[–] henfredemars 17 points 1 week ago (1 children)

Not a bad idea. How do you actually partake that hobby? Is it more the same building things or the challenge of getting old hardware/software working?

[–] adespoton@lemmy.ca 32 points 1 week ago (3 children)

A mix of both; finding old gear and combining parts to restore functional units, repairing where needed and learning more about how the systems work in the meantime.

And older SIMMs and DIMMs are relatively cheap right now — you can create a maxed out system for its era and still do everything on the computer that was possible to do when it was new.

There’s even great web proxies for older systems now, so if you want to, you can browse the modern web on a computer from 1996.

[–] henfredemars 9 points 1 week ago (2 children)

Well hey, I appreciate the recommendation. Maybe it’s time to get back into Windows 98 gaming. Just like mom used to make.

[–] cecilkorik@piefed.ca 10 points 1 week ago* (last edited 1 week ago) (1 children)

There were actually some genuinely great games in those days, with compelling stories and expansive worlds to explore that still hold up today, it wasn't all Minesweeper and Pong.

A few highlights: Master Of Orion 2, Deus Ex, SimCity 2000 and 3000, TIE Fighter (or if you're rebel scum: X-Wing, or X-Wing vs TIE Fighter), Half-Life, Diablo, Starcraft, Warcraft II, Ultima VII: The Black Gate and Ultima VII: Serpent Isle, Mechwarrior 2, Age of Empires, Fury^3, Fallout 2, Baldur's Gate 2, The Sims 2, Command & Conquer: Red Alert, Total Annihilation.

Don't be misled by the fact that some of these games are obviously sequels, or had console versions, or have had other sometimes even more well-known sequels and remakes since then. There are some genuine reasons to play the original specific game versions I'm listing here, to play them exactly as they were originally presented. Many of them have unique features and aspects that haven't been repeated. It's not just a Madden 15 vs Madden 16 situation, where you've played one you've played both. There may be a bit of rose-tinted nostalgia goggles in this list, I would certainly love the chance to go back and play some of these for the first time again, but there are also many genuine outliers even among their own franchises, that are unique and incredible, and genre-defining in many cases.

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[–] A_norny_mousse@feddit.org 28 points 1 week ago (2 children)

IMHO there's much hobbiness and fun to be had with creating a second or third life for "outdated" hardware. The current RAM crisis leaves me cool, on a 2014 ThinkPad. My kitchen server was a 2008 HP laptop.

[–] percent 10 points 1 week ago (2 children)

What does a kitchen server do?

[–] serpineslair@lemmy.world 20 points 1 week ago (2 children)
[–] 0ops@piefed.zip 16 points 1 week ago (5 children)
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[–] UnspecificGravity@piefed.social 9 points 1 week ago (2 children)

What's funny is that ding this makes it kinda obvious how incremental a lot if improvements really were. Like on paper DDR5 is MUCH better than DDR3, but somehow my old gaming machine is only a little slower than a new system playing shit that I actually run.

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[–] ZILtoid1991@lemmy.world 89 points 1 week ago (1 children)
[–] isVeryLoud@lemmy.ca 16 points 1 week ago (1 children)

Yeah I noticed that lmao, definitely AI slop.

[–] skisnow@lemmy.ca 12 points 1 week ago* (last edited 1 week ago)

AI slop with the audacity to block anyone with Privacy Badger enabled, like, "we worked hard to produce this AI slop so we deserve to make money scraping your personal data"

(edit: oh wait, I just noticed you meant OP's summary. Yeah, blatant slop, get to fuck OP)

[–] abbiistabbii@lemmy.blahaj.zone 75 points 1 week ago (2 children)

These people keep saying "it's the future" but it just seems like they're chasing pink elephants and forcing us to partake in the delusion.

[–] hayvan@piefed.world 27 points 1 week ago (1 children)

That delusion keeps pumping up stocks.

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[–] melfie@lemy.lol 57 points 1 week ago* (last edited 1 week ago) (3 children)

What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

Your TAM is about to go bam, so cut the shit and make us some RAM.

[–] deadbeef79000@lemmy.nz 28 points 1 week ago (1 children)

I can't take anything that uses the word "tremendously" seriously any more.

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[–] Itdidnttrickledown@lemmy.world 52 points 1 week ago (1 children)

They(the companies) want AI to takeover so badly. They know they can control everyone if only we would embrace their slop. The idea we all have a terminal that has no storage and no computing ability that just allows us to access their slop remotely. For a forever fee of course.

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[–] normalentrance@lemmy.zip 48 points 1 week ago (2 children)

It almost seems like they want to make home computing unaffordable, so you have to rent PC time from a cloud provider. This way they nickel and dime you, and use your data to train their LLMs.

Micron and nvidia get their cut by being able to set whatever prices they can imagine.

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[–] tal@lemmy.today 43 points 1 week ago

Summary created by Smart Answers AI

chuckles

[–] Cocodapuf@lemmy.world 41 points 1 week ago* (last edited 1 week ago) (1 children)

Lol

“Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

Let me translate that for you:

Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they're willing to buy it in bulk even at a huge mark up! Like just think about that... We're gonna make so much money!

But uh, yeah uh, I feel you, that sucks bro and I appreciate you. But, dude, seriously, look at all this money! So yeah, stay strong guys, tweet about us! And don't forget, if you want to be informed about the best memory deals, definitely sign up for our newsletter! Just put your email right in this field...

[–] TheEighthDoctor@lemmy.zip 12 points 1 week ago (2 children)

Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

To be fair I would not be mad if that was the response, It's the pandering that get's me fuming

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[–] Maeve@kbin.earth 39 points 1 week ago

Micron reported a revenue of $37.38 billion for fiscal year 2025. Nvidia reported a revenue of $57 billion for just its latest quarter. AI is hot. Meanwhile, inflation and interest rates continue to depress consumer spending power here in the U.S., which is reflected abroad as well. AI has also torched jobs—it’s fueled thousands of layoffs already.

Torched jobs, the environment, and climate.

Sure, in the grand scheme of things, the fevered pace of tech often has led to good outcomes in the end.

Only when it's well-planned and well executed, with people and our habitat treated well.

But that doesn’t change the individual impact of incomes lost, plans destroyed, security evaporated. So when a company makes a play for my agreement through emotion, I always wonder: Who benefits from this vision?

[–] MeatPilot@sh.itjust.works 31 points 1 week ago
[–] deadymouse@lemmy.world 28 points 1 week ago* (last edited 1 week ago) (6 children)

And all these memory are spent on the generation of pornographic content in the highest quality.

highest quality.

Man's got jokes!

[–] InternetCitizen2@lemmy.world 9 points 1 week ago (1 children)

Idk I've seen better in the amateur section

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[–] RememberTheApollo_@lemmy.world 26 points 1 week ago (2 children)

Way, way back, capitalism was a version of “the customer is always right.” Various companies would compete to sell a product at the right price point and quality the customer could accept. It wasn’t perfect, but it was pointed mostly the right direction.

Now capitalism is just the few major companies competing to see who can make the biggest cash grab and fuck the regular customer with prices, fees, and enshittification. Now we have dystopian monopolies divorced from the consumers.

[–] gwl@lemmy.blahaj.zone 10 points 1 week ago (3 children)

The customer is always right was never a thing.

For a start, it's an intentional shortening of the actual phrase, for exploitative reasons, of "the customer is always right in matters of taste"

Which just means "if they want to buy ugly shit, let them"

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[–] roserose56@lemmy.zip 23 points 1 week ago* (last edited 1 week ago) (1 children)

I said before and I will say it again. AI is product being built by its users, an unfinished program that it is used wrong just for companies to make money. AI hasn't made any progress and we won't see any progress, because it is used by companies to profit.
They don't care about the economy and the downsides, they care to make us use AI.

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[–] A_norny_mousse@feddit.org 19 points 1 week ago

weird emotional appeals

“I think we’ve done a lot of damage lately with very well-respected people who have painted a doomer narrative, end of the world narrative, science fiction narrative. […] It’s not helpful to people, it’s not helpful to the industry, it’s not helpful to society, it’s not helpful to the governments.”

“Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

[–] NigelFrobisher@aussie.zone 14 points 1 week ago (1 children)

I might buy a new tennis racquet instead. Humanity emerges blinking into the sunlight as hypnotic little black rectangles become unaffordable.

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[–] VirtuePacket@lemmy.zip 14 points 1 week ago (3 children)

They can fuck right off.

For the foreseeable future, DIYPC is dead.

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[–] sturmblast@lemmy.world 13 points 1 week ago (6 children)

They are going to kill an industry and damage peoples ability to access technology.

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[–] jjlinux@lemmy.zip 12 points 1 week ago

I could care less about Asus and many more of those fuckers, but this is impacting every single part of the consumer electronics environment.

https://wccftech.com/asus-declares-all-in-ai-strategy-as-server-revenue-soars-beyond-expectation/

[–] Kolanaki@pawb.social 11 points 1 week ago (1 children)

In order to appeal to others' emotions, it really helps to have emotions of your own and feel empathy.

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