Smaller brands, those with fewer customers, also have lower repurchase rates. iPhone being such a large brand has a high repurchase rate. For most people who own an iPhone simply buying another iPhone is the most convenient option.

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Smaller brands, those with fewer customers, also have lower repurchase rates. iPhone being such a large brand has a high repurchase rate. For most people who own an iPhone simply buying another iPhone is the most convenient option.

I don’t want to be the guy with low res photos in the group chat
I like the clean design of iOS, and I like being able to Apple Pay my whole family if needed cause we still share like a phone bill and stuff, so it's easier to Apple Pay than bank transfer or download an app.
Plus I like Apple's credit card and now I have their savings account too....
Literally no reason other than blue bubbles.
I was all ready to switch and then someone asked “so you don’t care about the blue bubbles eh?” and I chickened out and got yet another iphone
I had two android phones. The first one bricked itself after about a year, and the replacement was unusable a year later (even google maps was laggy). The second one suffered the same fate, with the added fun of being abandoned by Samsung after only 1 major android update