this post was submitted on 10 Dec 2025
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micromobility - Bikes, scooters, boards: Whatever floats your goat, this is micromobility

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Ebikes, bicycles, scooters, skateboards, longboards, eboards, motorcycles, skates, unicycles, heelies, or an office chair: Whatever floats your goat, this is all things micromobility!

"Transportation using lightweight vehicles such as bicycles or scooters, especially electric ones that may be borrowed as part of a self-service rental program in which people rent vehicles for short-term use within a town or city.

micromobility is seen as a potential solution to moving people more efficiently around cities"

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Caroline Seton is the co-founder of the London bike share firm Forest.

They’re in unambiguous second place to Lime, the great global bicycle behemoth - but, famously, being second makes a firm try harder.

In today’s episode, we talk about the challenges of being a shared mobility firm in a municipal environment, the realities of whether cities actually want sustainable transport and the changes she would make to transport policy.

Above all - more bike parking and less car parking please!

Episode webpage: https://www.freewheeling.info/the-freewheeling-podcast/caroline-seton

Media file: https://static1.squarespace.com/static/5fac09d64d06190a013023c0/t/69308a741979b036c2695c86/1764788864684/riverside_untitled_the_freewheeling+po.mp3

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