Skateboarding

Powell has Zack Doelling and Dan Corrigan, and while Zack definitely has some chops, and Dan has his creativity, both have gotten pro boards through a non-traditional route.

With an oversaturated industry, it seems obvious for a company to cater to whatever popularity will sell boards.

Honestly, I appreciate Powell's novel approach, with flight decks, interesting board shapes, and their willingness to gather momentum wherever they find it.

As an old head, it does seem to me a bit like pandering though...