this post was submitted on 23 Nov 2025
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Snowcapped prosperity: China’s winter sports market glides upwards (www.scmp.com)
submitted 2 months ago by rss@news.abolish.capital to c/china@news.abolish.capital
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Each winter for the past three years, Claire Zhou, a teenager from the southern Chinese city of Guangzhou, has counted down the days until she can fly to northern China and pull on a new ski suit and boots. The better she skis, the more frequently she upgrades her gear, reshaping her family’s holiday budget and pulling them deeper into China’s fast-growing winter sports consumption chain. The country’s winter sports boom, sparked by the 2022 Beijing Winter Olympics and fuelled by supportive...

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