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“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement
Confirmed: Crystal Pepsi is BACK baby!
Don't get me wrong, I like the snacks. I like this shift away from artificial ingredients. But my fucking god, I hate the marketing trend of pretending like a goddamm snack food is some sorta fucking vibe/mood/lifestyle/movement. I wish nothing but the worst on the people who think this shit up.
plays Right Now by Van Halen
Finally. It was the unhealthy artificial dyes that were holding me back from eating Doritos.
Atleast we won't have to get vaccinated anymore now
The article never says what NKD stands for
Naked. They couldn’t use the brand name without running into trouble with naked, which is owned by either Pepsi or coke.
Wait, why would they get in trouble? PepsiCo owns all of these companies (Frito Lays, Naked, Doritos/Cheetos, etc.).
Branding is still a major issue even within subsidiaries, but you’re right, they’re in a much better situation than if it were owned by coke
Ah, okay, makes sense. So not an acronym.
Alternate theory: This is a conspiracy to turn the Latin alphabet into an abjad. Would go along nicely with Zohran Mamdani teaching Arabic numerals.
No Kolor Doritos and other stuff®️
Oh, obvious...
Corporate advertising welcome in c/news now. All hail mega corp.
I'm my day we'd call 'em a shill and grab pitchforks!
Slashvertisements? In your community? It's more likely than you think
While this is for the best, I can't wait to trick people into eating flaming hot Cheetos
So they just use the international recipes instead of the kids crayons American version.
Have a look at "Fruit Loops" (which have only marginal relations to any fruit). There is the International version, and the American version with colors that are illegal even in China, of all places...
I thought when people actually took a closer look at some of these kinds of claims they ended up being debunked, or at least far more nuanced than some of the claims being made by the likes of RFK jr.
Yeah because its the colors that are causing diabetes. Ppl complaining about artificial dyes in the US are missing the forest for the trees.....
Europeans bragging are just reverting to their natural sense of false superiority.
The rest of the world doesnt give a shit about it at all
No, the colors just cause cancer. The "less sugar in European food" is about diabetes. Most American food is horribly oversugared. And worse, a lot of it is HFCS. Even savoury dishes in the US are sometimes sickeningly sweet.
No more red fingers of death.
^ The actual practical benefit.
That same carbohydrate and sodium food product you know and love.
Don't forget about that ultraprocessed yummy goodness!
This is an advert.
Possibly the only thing RFK jr. has ever been correct about
How much extra are they charging for the products with less stuff?
So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need "cool" branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn't look right to them?
It's a straight up psychological marketing thing. Brighter colors are more appealing.
The primary sense of humans is vision. If something doesn't look right, you won't want to eat it
Now imagine food for all your life has been highlighter colored. All of it is dyed, even the meat, sometimes even vegetables
It's all about data and conditioning.
It's important that customers care about superficial bullshit.