Chipotle: Increases price of a burrito from $6.99 to $12.00.
Customers: eat elsewhere.
Chipotle: Pickachu Face!
this post was submitted on 07 Nov 2025
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The other day, the marketing team in my office were talking about the new McDonald's range that's out at the moment. Garlic chicken nuggets, pineapple on a burger, something like that.
I asked them about the price of a maccies nowadays. Mate, I almost lost my fucking mind when they told me it was like a tenner for a burger and fries. £10??? Are fucking mental??
£10 is what a burger costs in like, a proper sit-down restaurant. How the FUCK is maccies charging that much money and getting away with it? I can't imagine the food is suddenly not atrocious cardboard shit.
When I reacted with genuine shock and confusion, one of the guys agreed with me. He said "yeah, it's mad. It's getting to be Burger King prices". Honestly. What the fuck.
Chipotle Mexican Grill ... faulted consumer weakness for disappointing sales
Interesting phrasing
Consumer weakness.
It's not that you've failed to offer a product that's a good value proposition for the consumer no..
It's their weakness. If they were stronger they'd buy your overpriced trash. The problem certainly is not that you're selling trash. It can't be.
Household names like Chipotle and McDonald’s cautioned about flagging purchases among low-income customers.
"Flagging purchases" is an interesting way to phrase "we tripled our prices and cut staffing to the bare minimum and are surprised that it didn't result in infinite money".
Businesses: How can we pay our staff as little as humanly possible?
Also businesses: Why don’t people have any money to spend in my store?
It would be comical if it wasn’t so absurd.
But the M.B.A. told us to focus on our high dollar customers...
Right? A burrito is $10+ and they wonder why people don't go there as often.
I'm so thankful the local halal place around the corner from my house is there... and gyro and fries is only like 9 USD. I commented to the owner about how cheap his food is; he said he's seen a bit of an uptick in business over the summer and he thinks it's because the chain places have gone mad with pricing.
Fast food is too expensive and people aren’t willing to pay top dollar for shit quality. Who knew?
the whole good, fast and cheap, you can only have two at once is true. when this formula is violated things fall apart. fast food is now only fast (it was never good but it used to be cheap).
Fast food isn't even fast anymore.
It's a humiliation ritual for all involved, except the people making the decisions.
Can confirm. In the UK, and a few years back me and my grad school buddies had a habit of going to McD after the bars closed, and it was so chaotic with almost no staff, broken kiosks, and no feasible queue amidst the crowd of people (in the UK) that it felt more like being stuck waiting for an appointment at a government office. We literally had to be drunk out of our minds to even consider it.
Taco Bell was an even worse nightmare. I swear, even drunk that place feels like purgatory. Seen people literally lose their minds waiting lmfao
I would question if it's fast anymore either. In my days of working fast food long ago we had parameters of customer quality and speed we had to meet. I do not see any evidence that any of the chains care about any of that anymore. Why would they? They give shit for shit prices and shit speed, and people keep coming back for more. Capitalism rule, why do better when it's not needed or required?
yeah, I was gonna say that but I live in europe where the whole drive thru scene has never been as fast as how it used to be in the states. I do recall mcdonalds drive through being so quick you were scared of holding up the line. here, you are told to go park in one of the waiting bays 1:3 times, or you just wait 3-4 mins sitting at the window at a minimum.
I was in the states in summer 2021 and things definitely took longer than they once did, but I was so grateful to the kids working those shit jobs when covid was still prominent that I was tipping them $10 in cash at the window, not complaining.
I'll be back over in a few months and will 100% get both Arby's and Wendy's as you cant get those over here, so I guess I'll see what the pace is like.
Just to say though, prices have definitely gone down at the bigger chains, I dont think we're the only two people who feel this way and the companies realized they went past their ceiling in terms of how much they could charge for their mediocre food
So they are failing their customers expectations, and all they know to do is cry for help?
Wait that's communism! They should calm down, the market will regulate itself /s
the market will regulate itself
Success! It actually does!
It hurt itself in confusion...
That’s literally what is happening, this is just capitalism at work. No fish is too big to be eaten at the end of the day.
That's just code for "the ~~sheep~~ customers will pay this price eventually"
If you're in the business of selling slop, it has to be cheap and readily available. Nobody is paying restaurant prices for warmed over garbage.
Yeah for what I'd pay for a burrito at Chipotle I can go get a burrito at a local place instead. I am not a chain restaurant person anyway, but the prices are equivalent now, there's kind of no point to them.
I do actually go to Panera sometimes because it's across the street from my work, it's so expensive but do feel like I get some nutrition at least. And there is no local bagel place so I get those there sometimes too. But my kids who used to eat more junk food from chains are meal prepping their lunches now to save money, with no input from me they just got tired of it. I don't think they'd go back now they are used to making food that they like.
These restaurant g suite idiots just can't figure out how they tripled prices and people are staying away.
I haven't ate McDonald's in over a year and I don't plan on it ever again. Doing my part!
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They cut costs as much as possible and now they think it's the consumer because their food is shite. See the cost cutting.
They may have cut costs, but they also raised prices
It's interesting that McDonalds saw increased traffic among higher-income shoppers. Apparently even high income people are feeling the pressure because they're apparently choosing to eat McDonald's over their usual restaurants.
Mcds is so expensive now. You might as well get actual food.
I went to Taco Bell the other week and spent $20 on processed crap.
I went to a local burger joint and spent $16 on a damn good burger and fries.
Taco bell died when they got rid of the $1 beef burrito a few years ago.
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You can also go to Taco Bell and get the $5 meal box, it's one of the last fast food chains that still has a reasonably priced option.
And the portions are half of what they used to be. Shrinkflation is insane, a burger is the size of a slider these days.
I’d rather eat at home than eat at McDonalds.
The only way to get decent prices is if you use their gamified, personal information stealing app. Otherwise you're paying out the ass for trash tier food. They did this to themselves.
Maybe they're not used to cooking.
But sometimes you just want a sloppy, shitty burger that you didn't have to cook.
Fast food is like a nasty lay that you are ashamed of the morning after, but you were feeling feral and wanted to get dirty.
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Yes Chipotle, consumer demand is the issue, not the fact that your food safety track record reads like a Chinese bio lab
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Maybe people are realizing how terrible a value it is, you can make the place look as fancy as you want, you're still serving what's supposed to be cheap food for crazy prices. There is no possible way you can justify blaming the consumer when the CEO is making tens of millions of dollars, he doesn't do that fucking much, no one does.
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That's a strange way to say they aren't selling as much as they were expecting to, even a few months ago. How about, "Some restaurant chains are reporting decreased consumer spending"
Wages basically stopped rising (compared to asset prices) a couple of decades or so ago
Funny that people without any more money, aren't able to buy as much stuff now it's more expensive
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I don’t know why anyone on the west coast would eat this crap when we have legitimate taco shops. That being said we’re definitely at the end of the monopoly game a few of the worst most psychopaths own everything and working people are tapped out completely. Hard to run a consumer based economy without consumers. That’s why they are installing an oppressive facist police state with AI driven mass surveillance. A feudal dictatorship is what comes next and mass killings of anyone inconvenient to this new system. Anyway that’s why you can’t afford to buy subpar burritos
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Better get politicians to pressure local businesses i to forcing their employees back into the office, I'm sure that'll make more people want to eat at your restaurant during their lunch break
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