I own an e-commerce business. We are an American company. We make and ship goods directly from China.
Our margins are tight, basically we cannot sell in the USA for a lower price. Our suppliers can give a tiny bit of margin back to us, but same story for them too.
So we have 2 options:
A. Stop selling in the US
B. Add a tariff charge, so that if people still want to buy, they can.
We chose option B, direct passthrough of the tariff cost. About 60% still pay, and we lost the rest of our customers.
I don't know where else they shop, because our competition did the same,, but I assume they decided not to buy anything given the higher cost.
