Yay, another victory for enshittification!
this post was submitted on 02 Nov 2025
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its popularity has exploded in the past couple of years. Daily active users have approximately doubled since the summer of 2023. Google searches increasingly surface links to Reddit: Organic search to the platform is up over 560% from two years ago, per data from digital marketing firm Semrush.
So depressing, I sure hope these stats are bullshit.
I'm willing to bet the new daily active users are largely bots. I remember Facebook pulling this shit last year: bots will count as active users, presumably so they can just keep adding bots and tell shareholders their active user base is growing. It's all such a scam.
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I'd take it with a big grain of salt
it's Forbes, they lube up people with money with pretty weak arguments. He is a billionaire, but mostly through overvaluation of the company he's ultimately gutting for profit. (Although if it died, he is still rich, unfortunately, just not a billionaire).
Some of the arguments being made in the article though, like it being an "authentic place" and having more traffic is a little misleading. For AI, we already know 50% of the Internet is AI made now, in a remarkably short amount of time and a hefty amount of that is going to be on Reddit. If the 90% by 2026 prediction holds true, he's basically an owner of a gold mine that's already tapped out. Users won't necessarily catch on, but they will be drowned out as a source of LLM data.
Admittedly, the traffic increase isn't all bots but to classify it as organic is misleading too- iirc, they have a deal with Google to push reddit in exchange for Gemini training. Even unrelated searches are propping up Reddit as the first result; it's like using SEO cheats. As with the poisoning of his data with artificial data, that deal may not last (and if the AI bubble bursts, that's certainly gone).
Frankly, we need the bubble to burst but we also need heavy regulation on these industries. I'm not too hopeful of the latter and the former isn't going to be pretty--- it's not like the .com bubble made the 90s a better era, for instance.
Feels good knowing you aren't on a burning ship.
tbh, not for me. I just feel disappointed
it used to be a great place with tons of information and a functional interface. nothing has really replaced it in terms of content and accessibility to the masses
This guy is a total pos
Fuck spez
shit that reminds me to donate to the admin of my local instance
He'll always be a greedy little pigboy
Congrats pig boy. You're now a billionaire and still an unlikable loser with no real friends. Enjoy.
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The last year before the IPO he paid himself 200 million, same as the google CEO that year
Edit: it was the last year he could get away with it, I mean
Billionaire he may be, but he remains a cunt