I take issue with this comment from the article:
A Doctor Who source says the show suffered because Gatwa never fully embraced the role. “There is more to that role than performing,” this person says. “You have got to be an ambassador for the brand and embrace being that generation’s Doctor. Matt Smith and David Tennant fully understood the responsibility it carried.”
What nonsense. An actors job is to act, and Gatwa acted well. He had gravitas, he had presence, he was entertaining to watch. And much like with Eccleston's run (who was there even less time than Gatwa by the way), the problems I saw had nothing to do with an actor failing to be a "brand ambassador". If there are problems with branding, that's the broadcast executive team's fault, not the cast and crew.