this post was submitted on 21 Oct 2025
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[–] TheDemonBuer@lemmy.world 72 points 2 weeks ago (6 children)

It seems like automakers would much rather sell fewer premium and luxury units at higher margins than sell more units of affordable cars at lower margins. I suppose I understand why, but it does leave a large consumer segment unserved. That seems like a good opportunity for a competitor to come in and serve the unserved market, but none of the big legacy car brands seem interested and new car companies don't have access to the capital it would take to build the manufacturing capacity necessary to mass produce affordable vehicles.

Sounds like a great opportunity for foreign car companies, from, say, China, for instance, to come in and serve that under served lower end of the market. But then, tariffs.

[–] sp3ctr4l@lemmy.dbzer0.com 41 points 2 weeks ago (1 children)

10ish years ago it was a conscious choice they made, the automakers.

Now?

They are trapped, they can only continue to exist if they have the margins from luxury car prices for basically standard cars.

The other thing that goes along with this is... horrendously shoddy construction and design, they're literally built to break down, intentionally.

They're not really automakers.

They're managers of very troubled tranches of debt obligations who happen to be in charge of auto plants.

We should have let them all die back in 09, but instead we bailed them out and their management became a punch of sycophantic 'dont rock the boat, we're experts' accountants, just like what happened Boeing after McDonnel Douglass bought them out, ousted their middle and upper managers, and wore the Boeing brand name like a skin suit.

They are completely incompetent, but even if they weren't, nobody could solve the mess they are in now after decades of coddling and kickbacks from the government, collusion with regulators... rotted them from the inside out, smothered themselves, not really caring because C suite gets golden parachutes no matter what happens.

[–] extremeboredom@lemmy.world 24 points 2 weeks ago (1 children)

Your last sentence underscores one of my main frustrations with this system of corporate enshittification. No matter what happens, there is no such thing as real life consequences for the c suite. They do as they please and retire comfortably without a care in the world.

[–] sp3ctr4l@lemmy.dbzer0.com 8 points 2 weeks ago* (last edited 2 weeks ago)

And the inescapable logic there means that unless people put their own credible threat of violence on the table, nothing will continue to ever change.

You don't play a rigged poker game, you play the uh, meta-game, around and above it, otherwise, you always lose.

Capitalism does violence via complex bureaucracy, via obscuring and normalizing the system itself, by making it very complicated to try to draw some kind of moral line as to where responsibility for the acts of which actors in a system should lie.

The reality is that the system itself is violence, and that you are guilty to the degree that you partake in and profit from it.

This is why Luigi Mangione is pretty much seen as the modern day Robin Hood.

[–] floofloof@lemmy.ca 11 points 2 weeks ago* (last edited 2 weeks ago)

Capitalism serves capital, not the needs of the people. And the free market of competition is just a convenient myth with which to distract people.

[–] BlueLineBae@midwest.social 8 points 2 weeks ago (1 children)

As someone who just bought car last year, I think Kia is the closest one serving that market. We made a list of potential cars that had what we wanted. It had to be under $35k and it had to have certain features without needing to subscribe to some service. We added a few Kiad to our list and I'll admit they were quite tempting as they had everything we wanted for less than all the other cars on our list. In the end we ended up getting a Prius, but the Kias were pretty close for us.

[–] Truscape@lemmy.blahaj.zone 8 points 2 weeks ago (3 children)

Subaru seems to give the customer a fair shake as well - I haven't had issues with my vehicle or their supply chain, and checking their current prices they do have entry level (albeit a bit higher than the old floor) pricing.

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[–] fluffykittycat@slrpnk.net 5 points 2 weeks ago (1 children)

Ebikes will serve that market. Thant and expanded transit in some cities

[–] some_kind_of_guy@lemmy.world 8 points 2 weeks ago* (last edited 2 weeks ago) (5 children)

And what about those of us for whom neither would be practical in their commute? I mean, e-bikes are great - I own one - but it's for pleasure, not doing my commute when there's no infra for it, nevermind the weather. And yeah, no practical public transit exists either.

I'm in the market for a car too, I'll probably end up with some shitbox.

[–] fluffykittycat@slrpnk.net 5 points 2 weeks ago

We need to step.up building good transit

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[–] venusaur@lemmy.world 4 points 2 weeks ago (1 children)

There’s still lots of money to be made in the used car market. Make new cars expensive, then more people will lease. Then you have a constant stream of income and you can raise the prices on your used leased cars.

[–] Zron@lemmy.world 8 points 2 weeks ago (1 children)

Used cars are also entering a bubble.

Abused, falling apart, shit boxes are selling for what a decent used car was 5 years ago, and decent used cars are the price of a new car 5 years ago, yet basically no one is earning enough to afford the difference.

More auto loans are underwater than ever before, and a lot of them are for used cars. Eventually something’s gonna have to give.

There’s a reason that Obama pushed so hard to bail out the auto industry during the financial crisis. If the car market fails, it means less able bodied Americans will be able to get to their jobs due to how our entire country is structured. If the Auto industry fails, America will slowly grind to a halt.

This is coming before Christmas next year. Many researchers say the auto loan industry right now is worse than both the 2000 and 2008 crashes. So the trump 2026 crash could destroy the entire country if millions of loans are defaulted and the government is broke.

[–] Brkdncr@lemmy.world 4 points 2 weeks ago

Large margins and small supply are a lot easier to deal with though, and mass production is very expensive to set up.

Honestly we need regulation in this space. Incentivize building a cheap car so the manufacturers will do it.

Honestly the gov is in a good place to do this. Spec out a vehicle and place an order for a could hundred thousand of the them for general purpose government worker transportation needs. Set a low cost target. Let them build it for normal people too.

[–] XeroxCool@lemmy.world 50 points 2 weeks ago (7 children)

"It's because of those EVs" says man driving $70,000 pickup as his daily driver

[–] fxleak@lemmings.world 21 points 2 weeks ago (3 children)

It's really because of tariffs.

China has EVs with 300km range that only cost $15,000. Can't buy them in the US, though.

Gotta give the Musks your money, instead.

Hyundai's EVs are so much better than tesla's

[–] scintilla@crust.piefed.social 8 points 2 weeks ago (1 children)

I'm not trying to detract from your point because we could do this here as well but BYD cars are not $15k outside if china even where you can but them. They are that cheap because the government incentives them to be so.

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[–] Perspectivist@feddit.uk 5 points 2 weeks ago (1 children)

Cheapest BYD in Finland is an used 2023 model with 50k kilometers and costs 28k USD.

[–] Ep1cFac3pa1m@lemmy.world 11 points 2 weeks ago (1 children)

Yeah that was my first thought. How much is this influenced by 7 or 8 year loans on $70,000 trucks?

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[–] LoafedBurrito@lemmy.dbzer0.com 20 points 1 week ago (2 children)

I don't understand how people keep buying new cars when shitty ones are $50k. Even these $100k SUV's are poorly built and tons of issues.

People are so stupid now, they prefer comfort and ease over using their damn heads and not buying crap.

[–] ebolapie@lemmy.world 14 points 1 week ago (1 children)

They're not. Lots are full of old inventory. One superstore near me has "new" 2023 model year units in the lot. Still above MSRP.

Hope they stay that way and they go bankrupt. The whole dealership idea is a scam.

[–] SaveTheTuaHawk@lemmy.ca 6 points 1 week ago (1 children)
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[–] qjkxbmwvz@startrek.website 16 points 2 weeks ago (1 children)

Adjusted for inflation, or better yet something like median salary, would probably be more meaningful.

Seems this will preferentially screw folks in low cost of living areas. If you're in a HCOL/VHCOL area and making ends meet, then a new car is probably affordable. If you're making ends meet in a LCOL area, then this is likely a huge expense.

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[–] PattyMcB@lemmy.world 15 points 2 weeks ago (2 children)

And American car/vehicle manufacturers are crying over low sales.

Stupid

[–] snooggums@piefed.world 11 points 2 weeks ago

Crying over fewer high margin sales. They want the same number of sales but with more profit.

[–] adespoton@lemmy.ca 5 points 2 weeks ago (1 children)

I was going to make a comment about cheap Chinese cars, but then I checked the BYD price list, and the Dolphin is the only car they’re offering for less than $50k. The rest are a pretty even distribution between 50 and 100k pre-add-on fees and taxes and trims.

[–] UnderpantsWeevil@lemmy.world 5 points 2 weeks ago (2 children)

BYD tends to be higher end (although the Seagull comes in around $11k). If you want a cheaper compact, try a Geely Xing Yuan or Chery Arrizo ($8k-13k range). For a sportier economy car, there's the Xiaomi SU7 ($30k).

The big catches with these cars is that they're far smaller than their American equivalents.

[–] fluffykittycat@slrpnk.net 6 points 2 weeks ago

I like small cars anyways. America has an auto obesity crisis. Older small cars have a charm that bloated crossovers don't

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[–] Fandangalo@lemmy.world 12 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Isn’t BYD a fraction of this cost, but we’re propping up stakeholder bonuses in Detroit?

[–] CmdrShepard49@sh.itjust.works 16 points 2 weeks ago (5 children)

This is such a tired argument. Literally the only remaining US automakers are GM, Ford, and Tesla. A vast majority of car sales in the US are foreign brands not domestic. BYD is being propped up just the same as what you're claiming here, which is why no other automaker in the world outside of China is able to beat these Chinese prices, so how is this alternative better for anyone?

China is doing this in order to dominate the market wherever they're allowed to enter, and are well equipped to undercut those local markets for as long as it takes to put everyone else out of business. They control a majority of the minerals needed for EVs so they get to set the external and internal price. They have lax safety and environmental regulations. They already control much of the world's manufacturing capacity. They're a massive country with a massive workforce.

Allowing them to dominate the world auto market in order to buy one or two cheap new cars (before prices shoot back up because monopoly) is going to be bad for everyone.

[–] Fandangalo@lemmy.world 5 points 2 weeks ago (3 children)

Respectfully, protectionism isn’t that much better. In terms of economic velocity (efficient use of money/value/resources), it would be better if we used the money in other industries.

  • “The Chinese are competitive.” Yup, they are beating the global
  • ”They own the materials.” Yup, good planning on their part
  • ”They have lax safety.” Nope.
  • ”Massive country & workforce.” And a bunch of Chinese manufacturing has reduced humans and/or are dark with no humans.

“Allowing them to sell superior products is bad.” Sure, for the stakeholders. Not for Americans. I’m already being screwed by capitalists all over the place. Let’s expedite capitalism’s demise, please.

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[–] Ironfist79@lemmy.world 10 points 2 weeks ago* (last edited 2 weeks ago)

I say this with all my heart. /c/fuckcars.

[–] UnderpantsWeevil@lemmy.world 9 points 2 weeks ago (1 children)

WTYP had a great episode on the end of the small American car, with the failure of the Ford Pinto.

The American auto industry basically doesn't make small cars anymore. So much of the modern car price is just the volume of car you're required to purchase.

[–] fxleak@lemmings.world 8 points 2 weeks ago

Honestly, whatever.

Americans make shit cars anyways.

[–] corsicanguppy@lemmy.ca 9 points 2 weeks ago (1 children)

Inflation: how does it work?

[–] dan1101@lemmy.world 6 points 1 week ago

Not only that, there's just so many huge vehicles full of tech. Not enough people want basic simple transportation anymore, or at least there aren't enough models to choose from.

[–] skozzii@lemmy.ca 9 points 1 week ago

But Trump said only beef was expensive anymore, did he lie to me?

[–] myfunnyaccountname@lemmy.zip 7 points 1 week ago (1 children)

I get what you are saying. But we live in a society without a lot of alternatives. No walking neighborhoods. No or little public transportation. Some people don’t have options if they have to leave their house.

[–] balance8873@lemmy.myserv.one 3 points 1 week ago* (last edited 1 week ago)

There's a big diff between I need a car and I need a car that makes the median reach 50k

Edit: average, for some reason I assumed editors aren't huge assholes

[–] AA5B@lemmy.world 6 points 1 week ago (2 children)

Hopefully it’s a temporary blip from EV incentives going away. We needed those incentives to smooth out the transition while EVs are still expensive, but with them being cancelled anyone on the fence had to consider buying in september.

Now we’ll transition slower and more painfully. We’ll continue pushing climate change, to our own detriment. Legacy manufacturers are already pulling back from EVs to maximize short term profit at the cost of viability on the global market. More people will be stuck for decades with obsolete technology and higher operating cost. We always seem to like doing things the hard way

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[–] blattrules@lemmy.world 5 points 2 weeks ago

If people who can’t afford them stopped paying for new cars and just bought cars they can afford and everyone agreed to never pay dealer markups, car companies wouldn’t be so brazenly pushing prices higher.

[–] FailBetter@crust.piefed.social 3 points 2 weeks ago (1 children)

Pricing ppl out of vehicles can only be good for the environment, right?
Keep the pedal pressed all the way down ya oligarch buffoons😂

[–] BrianTheeBiscuiteer@lemmy.world 3 points 2 weeks ago (1 children)

Good way to reduce peoples mobility as well. Can't have them "voting with their feet" now.

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