How is this not satire?!
this post was submitted on 01 Oct 2025
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Apparently it’s a temporary thing, but still wild.
Sounds like a silly gimmick.
It's a pretty good gimmick though.
personally i fucking hate marketing stunts designed to generate headlines for companies that haven't had any in years. this seems like a really cheap way to say "haha folks sure are struggling, anyway buy our products!"
Normally I'd agree with you but I think Maxwell House is struggling right alongside them. I drink a shit ton of coffee and forgot they even existed as a brand.
dude, kraft heinz is not a person, it's one of the largest companies in the united states. stop anthropomorphizing brands.
(yes, the company is not doing great, but that's a risk of a capitalist market & the investors/executives who are beholden to its KPIs are not going hungry)
Reminds me of the IHOB bit.
It got us talking about it. Marketers high fiving right now.
To be rebranded again to Maxwell Tent in a couple of years
Then, a few years after that, to cardboard box.
Lmfao "opting to rent" as if we have a choice
New tag line:
"Maxwell Apartment, cause let's face it, you will never be able to afford a House."
What’s the opposite of eating the onion?
I thought this was satire through the whole read.
Maxwell Hobo is on the way
To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
Sucks to not have room for it in their apartments
I'm surprised they can legally call it coffee.
I presumed it was short for “house blend”. The hotel history is arguably more worthy of consumption
Hold on, the coffee was named for a hotel that hosted the KKK before it was even done?
Honestly that deal sounds amazing. My office has a Keurig and pods are stupidly pricey. I bought a coffee maker and probably spend $100 for shitty grinded coffee a year.
Unfortunately, Maxwell House gives me headaches.
I don't get the advertising idea behind this? Is it supposed to be implying that people in smaller living situations drink less coffee? Is it smaller containers because apartments supposedly lack as much storage as houses?
Beyond just being a stupid idea from a company perspective, it's also a stupid idea from a marketing perspective because your marketing campaign is ostensibly supposed to make sense. There's no correlation between coffee and size of a person's living quarters, and so it seems that the joke is entirely based on "apartment is like house". Which a fifth grader could have come up with...
I hate this timeline.
If you dig through the finer marketing print, it seems like this is a concept you can "lease" for the next 12 months, meaning it's not a rebrand at all, just a year of alternative packaging. But hey everyone is talking about them, so it worked.
Its supposed to trigger conversation so people post about it on link aggregators like lemmy or reddit to make fun of it, but also communicate the campaign to a wider audience without needing to spend money on advertising.
It is the distant future, the year two thousand!
We are robots.
We have Maxwell Walmart pushcart and we don't understand the origin of this brand but love the taste!
Finally, robotic beings rule the world
The humans are dead
We used poisonous gasses and we poisoned their asses…
The humans are dead...
The humans are dead...
Introducing Maxwell individual robot care blister packs! Now with 50% engine oil option for lubricity!
Okay but the Maxwell House was a hotel…
TIL this shit excuse for coffee-flavored water still exists.
At $21/can if you can believe it.
21??? That's insane!
So if I start drinking this swill, instead of fancy lattes, I'll be able to afford everything, right?
Maxwell Bedsit, more like! Also, didn’t know this still existed.
Maxwell Studio Apartment K Cups.