this post was submitted on 08 Sep 2025
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For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[–] netuno@lemmy.cif.su 24 points 20 hours ago (3 children)

The problem for years has been good stuff being drowned in slop.

It's not going to be fixed.

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[–] NoodlePoint@lemmy.world 6 points 17 hours ago

Doctorow is never wrong.

[–] Sam_Bass@lemmy.world 23 points 22 hours ago

By their hands

[–] NateNate60@lemmy.world 121 points 1 day ago
[–] fuzzywombat@lemmy.world 77 points 1 day ago (5 children)

We really need to change the mindset about what the internet experience should be. I think everyone got too used to the idea of centralized services like Google search, Github, Discord, Twitter, reddit, and etc. and that didn't turn out well. We need to go back to federated protocol based system instead. Let's go back to the decentralized federated architecture of email, web, irc where no one corporate entity is the sole owner of said service. I think Lemmy and Mastodon are good start but we have to start replace things like Google search, Github, and Discord with decentralized counterparts. We have to learn from our past mistakes and start reconstructing a better internet infrastructure one piece at a time. It will take lot of effort and patience but it's really the only way out of the mess we put ourselves into by being addicted to simplicity of centralized corporate controlled systems.

[–] NateNate60@lemmy.world 38 points 1 day ago (5 children)

Prior to GitHub, everyone just hosted their own Git repositories. The nature of Git is pretty decentralised. And Linux kernel development still uses old-fashioned mailing lists for development co-ordination, rather than something like GitHub. I have heard before someone say the difference between Git and GitHub is similar to the difference between porn and Pornhub.

Prior to Discord, there was IRC.

[–] netuno@lemmy.cif.su 13 points 20 hours ago

the difference between Git and GitHub is similar to the difference between porn and Pornhub.

🤣

[–] Dyskolos@lemmy.zip 16 points 1 day ago (3 children)

IRC is still there. The user numbers just aren't that great anymore 😒 I fucking hate discord and what it did and how it took over. And also, of course, murican.

[–] underscores@lemmy.zip 4 points 21 hours ago (1 children)

I hate that everyone fucking uses discord for everything, discord when I'm using it is strictly to game and for online game related activities.

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[–] mfed1122@discuss.tchncs.de 14 points 1 day ago (2 children)

This makes me think that a big part of the solution is some sort of very low barrier to entry guide or product for self-hosting. Like something even a non-technical person can do. Imagine if it became the norm to have a little always-on device that serves up your personal website, instead of social media accounts...

[–] eldebryn@lemmy.world 11 points 23 hours ago (3 children)

We need a startup to just make and try to sorta standardize a mini pc product pre-installed with a proxmox-like setup with an easy web interface and self-hosted solutions pre installed. 5-10 apps for main internet service needs like email, social media, content hosting/publishing and personal media libraries.

Give it a cute name like "Web-Pal", keep it open and Customizable for powerusers, watch the internet become a better place while you're the household name for devices that are as essential as a router.

[–] mfed1122@discuss.tchncs.de 2 points 17 hours ago

Exactly my thinking. You could even have some sort of containerized environment so that people can easily just download and run containerized apps for various things. A podman image for your music server, for your photo hosting... almost like apps but less proprietary and less closed source

[–] skulblaka@sh.itjust.works 3 points 19 hours ago

If you could sell this for $500 or less you have yourself a customer

[–] SoleInvictus@lemmy.blahaj.zone 4 points 21 hours ago

I think this is a really good idea. A baby server for every privacy concerned house. Make it simple enough that customizing software features is like putting together Legos, but leave in the potential for complexity as some users grow.

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[–] RememberTheApollo_@lemmy.world 15 points 1 day ago (1 children)

If the internet were a forest, Google opines the forest is in such poor shape while Google uses and sells chain saws.

[–] laranis@lemmy.zip 7 points 1 day ago (1 children)

In your analogy I think Google sells chainsaws, lumber, wood stoves, and paper pulp.

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[–] vacuumflower@lemmy.sdf.org 12 points 1 day ago

s/admits/boasts/

[–] DFX4509B_2@lemmy.org 256 points 2 days ago* (last edited 4 hours ago) (9 children)

Yeah it is, and it's their fault that it is.

Google has no right to say the open web is in decline, when they're the main cause of it, this is basically them saying, 'Yeah, we won this stupid war that we started, screw you, peons,' this comes off like if MS broke WINE and then admitted no one uses desktop Linux anymore, it will have been their faults that hypothetical scenario happened, this is what Google saying the open web is in decline when it's largely their faults that it is comes off as to me.

[–] artifex@piefed.social 106 points 2 days ago (2 children)

Well they don't get all the credit. Oh, wait, they control how much of the market? Ok, nevermind.

(the DOJ says 91%. Google somehow claims it's only 10%, to which I literally LOL'd).

[–] jabjoe@feddit.uk 10 points 18 hours ago* (last edited 18 hours ago)

This is the nub of the issue. Markets need effective competition. Without it, you get fiefdoms and serfs, and shit products. Antitrust laws have been terrible for decades. Thanks to broken political thinking. Smash up the tech monopolies and not just tech will improve.

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[–] Lucidlethargy@sh.itjust.works 77 points 1 day ago

Google is so goddamn at fault for this it's not even funny.

[–] Meron35@lemmy.world 85 points 1 day ago (5 children)

Even browsing existing small to medium sized sites has become such a chore, with all these verifications and rate limiters as part of the anti AI scraper effort.

So many cloudflare verification checkboxes. So many Google sign ins. So many cross site cookies and tracking for even basic functionality.

Care about privacy and restrict browsing data even a little? Captcha hell.

[–] T156@lemmy.world 22 points 1 day ago (1 children)

Especially since discoverability has pretty much gone down the toilet, between SEO and spam sites.

You're not going to as easily find a new and interesting website, when the first few results are just computer generated regurgitated text, stuffed with ads by the gill.

[–] netuno@lemmy.cif.su 2 points 20 hours ago (1 children)
[–] skulblaka@sh.itjust.works 5 points 19 hours ago* (last edited 19 hours ago)

That's basically unenforceable unfortunately. Search engines are effectively made to be gamed by the way they function. SEO up to a certain point is what makes your website actually findable, it has just gotten out of hand.

[–] artifex@piefed.social 34 points 1 day ago

Then you get to load and execute 10MB of JavaScript while another 5MB of ad content loads and displays in the background. With the obligatory two dozen API calls to various trackers, counters, taggers, and “optimizers” in the background of course.

[–] Jason2357@lemmy.ca 23 points 1 day ago

Glad someone else noticed this. I don’t care that the “small” web isn’t as extensive or as polished as the corporate web, but all the anti-scraper stuff and cookie pop-ups are the actual death. It’s horrible.

Off to gopher and Gemini I guess.

[–] Cherry@piefed.social 10 points 1 day ago

And then after all that have to read a page full of ego and and thinly veiled sales waffle just to find the tiny bit of info you are looking for.

You have to give up too much time and privacy to get little back. It’s not the internet we knew. It’s a hyper monitized sales board.

I miss being excited about what online would unfurl for me each day.

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[–] dinckelman@lemmy.world 92 points 2 days ago (1 children)

I am so fucking exhausted of EVERYTHING in this society being treated like a statistic.

But what pisses me off even more, is when a gigantic corporation makes a bold claim, pretending they aren't a major contributor to what's happening in the said claim

[–] Omega_Jimes@lemmy.ca 9 points 22 hours ago (1 children)

Google commenting on the decline of open standards feels like a tobacco company commenting on cancer rates.

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[–] BenchpressMuyDebil@szmer.info 17 points 1 day ago (1 children)

Misleading title.

By the way, if you still want to use google's search engine but want to avoid the AI stuff, see https://udm14.com/ or just add &udm=14 to your search query

[–] Evotech@lemmy.world 4 points 17 hours ago

There's no way to avoid the ai stuff

Ai is in all the results

[–] goatinspace@feddit.org 38 points 1 day ago
[–] shutz@lemmy.ca 40 points 2 days ago (1 children)

They admitted, with obvious glee

[–] artifex@piefed.social 24 points 2 days ago

You can tell they’re scared of it because they immediately tried to retract/clarify the statement.

Though IDK why they’d care this point since the Supreme Court already declared Google a monopoly and turned around and said they weren’t abusive enough and gave them no punishment.

[–] willington@lemmy.dbzer0.com 21 points 1 day ago* (last edited 1 day ago)

More like Google/Alphabet is doing what it can to close up the net, and hopes that openness on the net goes into decline.

They already squeezed the open net for all its worth.

[–] vala@lemmy.dbzer0.com 32 points 2 days ago

That's a weird way to spell "celebrates".

[–] lanky_ginger@lemmy.world 26 points 2 days ago

Fucking corporate double-speak...

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