Next step: Ads embedded in the AI answers
this post was submitted on 07 Sep 2025
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Without a notice that it's an ad.
"Hey Google AI, how can I make the best spaghetti and meatballs?"
"Great question! The best spaghetti starts with the sauce — only the best sauce should be used like Prego's Beefy Tomato Sauce, now with 20% extra additives ™️. Next follow the instructions from your package of genuine brass cut TrueValue Spaghetti — don't overcook it! Finally make sure to grab Swanson Brand frozen meatballs — they offer the best taste to value ratio! Eight out of Ten respondents say the Swanson Brand Meatables ™️ taste the best! Enjoy your spaghetti and meatballs and don't forget to shop smart — shop S-Mart!"
...and I was worried about my energy bill.
Fuck this wasteful nonsense. I didn't really mind the option of AI answers because I didn't need to use it, but this is just bollocks.
Please don't. I regularly use Google for doing calculations, and the fact that the AI gives a full explanation of how to do every step means that the result is hidden behind the "show more" button instead of being visible immediately.
I don't need the AI telling me how to multiply two numbers three times during one calculation, and things like that. I know how to do the math. I am using a calculator because I want the result.
Google wasting energy on applying AI to everything indiscriminately only incentivizes my switch to a different search provider. I don't trust AI generated answers because it is very hard to unlearn wrong stuff. I want a site where I can see what effort went into providing the result to the internet users, because that is useful for gauging the validity of the content. AI is hit or miss and gives no clues about the quality - I don't want to gamble with my knowledge like that.
Kagi is great if you're looking to switch. Yeah, it's paid, but that just means you're not the product.
Seriously, use a calculator.
Google was absolute fucking garbage before it was so.
I'm not sure how the switch to so can change the user experience. Garbage is garbage.
How will this help? The AI summary below each search is useless and is often wrong.
No, you don't understand, AI is the future. It's going to be awesome soon, really soon! Just a couple trillion dollars more and it's going to be the best at everything! And companies won't have to force it on anyone because it's going to be so great. You'll see, just a couple trillion dollars is all it needs!
