this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

(page 3) 50 comments
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[–] Redex68@lemmy.world 23 points 3 days ago (4 children)

The more interesting part for me, that they mentioned on the WAN show, is that while viewers dropped significantly, the revenue basically hasn't changed. They're more or less making the same amount of money from half the amount of reported viewers.

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[–] DarrinBrunner@lemmy.world 6 points 2 days ago (1 children)

I think the biggest channels I watch have under 4 million subscribers, and most of my channels have less than a million. I've never watched the big channels, so I don't really care.

A while back, YT asked me about turning on my watch history, but I didn't know it was off. I don't know what that was about--I think they changed something--but my knee-jerk reaction is to NOT do what they want me to do, so I left it off. Now I just watch whatever is new from my subscriptions, and don't have any suggestions cluttering my front page, which is a much better way to use YT, imo. So, thanks, YT.

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[–] Randomgal@lemmy.ca 10 points 2 days ago (1 children)

I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

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[–] wabafee@lemmy.world 18 points 3 days ago* (last edited 3 days ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] 123@programming.dev 15 points 3 days ago (7 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

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[–] cyberpunk007@lemmy.ca 29 points 3 days ago (2 children)

I wonder if it has to do with ad fatigue. Watching YouTube without a block is like going to an orgy with a bunch of ppl with STIs

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[–] MushuChupacabra@lemmy.world 43 points 3 days ago (40 children)

That must be devastating for the narcissist.

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[–] Surp@lemmy.world 7 points 2 days ago

Maybe if he did videos that were interesting again...not like my wife hates our tech at home videos or whatever

[–] REDACTED 22 points 3 days ago (1 children)

It's interesting that no one seems to be mentioning the fact that new generation is using TikTok and older generation is watching media less and less. To me it looks like YouTube itself is cooked in the long term, and they brought it upon themselves. Restore the gotdamn dislikes so I can at least navigate the damn platform.

[–] flightyhobler@lemmy.world 23 points 3 days ago

That doesn't explain a sudden drop.

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