Wait a minute. The logo is literally a cracker and a barrel 🤣. I'm surprised conservatives are ok being made fun of.
this post was submitted on 26 Aug 2025
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The backlash from the racist bigots you mean. Where else are they going to go after church to be mean to the wait staff
The title already says Conservative though.
Yeah. But fuck em. Call em what they are.
Who gives a shit about a logo??? Companies can do whatever the hell they want with their logos so shut up about it and start asking: WHERE'S THE EPSTEIN FILES???
Probably not at Cracker Barrel, but I suppose anything's possible.
Trump stored those stolen documents he was selling to the Saudis in a bathroom. You never know where he hides documents he absolutely has.
Lol.
Boomer oriented company chooses to stay in business for a few more years until boomers are all gone.
I went into a Cracker Barrel once. 90% elderly.
No bigger snowflake than a MAGAt.
Were it not for the whiny fucking losers and their incessant bitching and moaning over everything, I wouldn't have know nor cared.
I still don't care.
The reaction has been absurd, but their new logo was definitely awful.
I don't think that the old logo is great either, and the update did improve on technical aspects. You don't want to have all that small text, for example. And generally, simpler logos are preferable.
But...their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.
EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren't happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was "calm down, it'll be okay", but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.
EDIT2: They'd also done smaller, more incremental changes to the logo in the past, because the "Old Country Store" text had had its typeface changed at some point in the past.
EDIT3: Here's a more-comprehensive history:
https://dwglogo.com/cracker-barrel-logo/
If they'd just textured the background shape to actually look like a barrel it would be pretty good actually.
I do find it amusing that the “classic” logo everyone is pining for is from the “ancient” year of 1997…
Tbf as weird as it sounds, ‘97 is vintage now
I think there's a mistake, other sources say 1977 instead of 1997..
According to another site, the logo was 1977, not 1997. Which tracks with another article mentioning a marketing person coming up with the design in the 70s
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Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol
I just wish they didn't try to gaslight humanity into believing there was never a cornucopia
I'm more upset about Mr Pringle.
Lost not only his hair, but the twinkle in his eye, poor chap.
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I will continue to not care at all about it. Release the Epstein files.
Thank god! Now can we get back to the important issues? How's that WAR ON CHRISTMAS going?
I'm still fighting the good didn't against it until Lowe's put up a Halloween display in fucking August!!! Now it's just about containment. If we can keep them in their own months I would be happy
The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.
We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.
There are xmas decorations in stores right now. And it was very funny to hear the Halloween decorations making spooky noises at them. I hate this badly written episode of Star Trek!
November? I think you forgot to include September and October.
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I've never seen people freak out so hard over a LOGO change. Jesus, it's not like they changed the typeface to Comic Sans or Papyrus or some shit!
Because everything in the United States has been turned into "us vs them" crap.
Bunch of snowflakes wanting their safe space
Nothing wrong with Comic Sans. It’s highly readable for many people.
I'm this house we cryptographically decipher wingdings like god intended!
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Was it really conservative backlash? I don't think anyone liked it, lol.
Non-conservatives give a shit about cracker barrel?
nope, because its not near where we live. Only cons ever cared about this.
I gotta meet up with the old people in my family somewhere. I'm not having them in my house are you crazy
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Just what we needed. Conservatives feeling even more empowered. Goddamnit.
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Called it. They new coke'd that shit.
Complained about the redesign, isn't Conservative How dare you insult me like this? I am an American and I will not stand for being called a Nazi.
Conservative backlash? Are we really putting all the apparent public distaste for the rebrand on the conservatives? I personally haven’t seen any conservatives or conservative-coded people complain at all; in fact, I thought the “outcry” (more like grumbling imo) was bipartisan and something that progressives and conservatives both disliked.
But again, I feel as though in a reaching effort to make conservatives look even worse than they already do, many democrats and associated talking heads are forcing this story that conservatives are so pissed about it.
I’m left as hell and voted for Harris so I hope that gives some perspective when I say that I also think the logo and overall brand look like tasteless, soulless corporate slop. It’s what all corps have done and will always do, simplify and dilute any individuality to appeal to the broadest possible market possible, and we shouldn’t applaud that.
IDGAF about Cracker Barrel and never eat there, and were it not for media pundits accusing conservatives of being pissed, I don’t think I ever would’ve known. That said, if it’s gonna be pushed in my face for brand awareness and marketing, then yea, it looks like shit and I want to eat there even less than before.
Congrats everyone, you’re falling for engagement bait and doing the advertising for Cracker Barrel for free.
Uh oh, someone didn't read the article.
The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being “woke.”
and from the linked article that this is a follow up to:
The president’s son, Donald Trump Jr., amplified a post on Wednesday suggesting that the logo change was led by CEO Julie Felss Masino to erase the American tradition aspect of the branding and make it more general, as a way of leaning into diversity, equity and inclusion efforts.
Conservative activist Robby Starbuck added his commentary on Thursday, writing in a post on X, “Good morning @CrackerBarrel! You’re about to learn that wokeness really doesn’t pay.”
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