this post was submitted on 26 Aug 2025
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Pro@programming.dev
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YouTube rolls out Hype, which lets users boost creators with under 500K subscribers via a hype button that gives videos points, in the US and 38 other countries (storage.googleapis.com)
submitted 2 days ago* (last edited 1 day ago) by Pro@programming.dev to c/Technology@programming.dev
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A quick recap of how it works: Viewers have the opportunity to hype up to three videos per week for a creator with under 500,000 subscribers. When a video is hyped, it receives points, giving it a chance to end up on a new ranked leaderboard that you can find in the Explore menu. To level the playing field, hype gives smaller creators a bigger boost. The fewer the subscribers, the bigger the bonus, giving the most authentic emerging creators a better opportunity to get noticed.

Source: YouTube Official Blog.

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[–] HalfSalesman@lemmy.world 29 points 2 days ago (2 children)

This... is an actual good idea from Youtube?

I'm honestly extremely shocked. This might legitimately help in finding interesting content on Youtube. Shit's been so plain and dull because everyone is chasing broad appeal and the lowest common denominator. This would reward niche content more, which Youtube badly needs. Shits gotten boring.

[–] tyler@programming.dev 13 points 2 days ago* (last edited 2 days ago) (1 children)

Yeah I read this fully expecting to hate it but I think it should work??

Edit: I just thought of one way it could be abused. Large creators make lots of extra channels. Their massive audiences can now boost those smaller channels in an even worse way.

[–] brb@sh.itjust.works 21 points 2 days ago (2 children)

"And don't forget to like, subscribe, hit the notification bell and hype my other channels"

[–] scytale@piefed.zip 11 points 1 day ago

Fucking hell, that’s exactly what they’re gonna say for sure.

[–] Bonesince1997@lemmy.world 7 points 2 days ago (1 children)

The YouTube workout

[–] pressedhams@lemmy.blahaj.zone 5 points 1 day ago

With no rest days 🥲

[–] Beacon@fedia.io 4 points 2 days ago

It helps YouTube also, which is probably the only reason why they're doing it. The more that views are concentrated in a small number of creators, then then more power those video creators have. By spreading views across a greater number of creators, YouTube can retain more control/money

[–] Showroom7561@lemmy.ca 10 points 2 days ago (2 children)

As with pretty much every Google feature, there's always a motive beyond what's on paper.

Sure, it may help small creators. But what's the ultimate goal? "Hype" fast-tracks data collection by giving Google very focused insights into a user's preference.

After all, it's hard to market based on someone's behaviour if you've got a massive list of viewed videos, hundreds of videos with thumb's up, hundreds more in playlists and subscriptions, etc.

But if you only give users three videos per week, that can get really specific.

Anyway, that's my anti-google take on it. LOL

[–] otacon239@lemmy.world 5 points 2 days ago (1 children)

As a video hosting site, I want better curated recommendations targeted to my own interests. If their algorithm is capable of feeding me entertaining, not-braindead content, I don’t care if they collect the data on that. That’s the one situation where I’m okay with it.

The conversation is very different the moment we start talking about targeted advertising though.

[–] Showroom7561@lemmy.ca 4 points 2 days ago

That's the problem, though.

In an ethical tech world, the data used would be used to benefit the user. However, in our current state of tech, we all know that our data will be abused and weaponized against us.

Feeding our viewing addiction, selling us highly targeted products (that we don't need), and manipulating our feed to influence our behaviour is what data collection and behaviour tracking is all about.

[–] Nougat@fedia.io 4 points 2 days ago (1 children)

Under 500K subscribers

small creators

???

[–] Showroom7561@lemmy.ca 4 points 2 days ago

Dude, you have channels with hundreds of millions of subscribers!

Anything under 1 million is a "small creator". But this particular program boosts the smallest creators more than those closer to 500,000, giving the impression of fairness.

[–] MentalEdge@sopuli.xyz 6 points 2 days ago* (last edited 2 days ago)

It sounds like a good idea. And it might be.

But it's just a double-like.

The reason it became the norm for youtubers to verbally say "like, subscribe, and hit that notification bell" is because they already do what this claims it will do.

Now it'll just be "like, subscribe, hit that bell, and SMASH THE HYPE BUTTON if you liked this video".

[–] SoftestSapphic@lemmy.world 3 points 1 day ago* (last edited 1 day ago)

You used to organically find content and the good stuff would become popular. You would truely see random videos in the sidebar.

Then they changed that so people can only find what they already know what to look for, killing the ability to organically find new content.

Now the ecosystem is so closed up they have to reinvent the wheel because nobody watches like 99% of uploads.

[–] Ging@anarchist.nexus 2 points 1 day ago* (last edited 1 day ago)

https://ibb.co/mCX4y383