But Apple was usually better when it finally got there.
Tim Cook has been advertising features and services that don’t work properly since the debut of Siri.
this post was submitted on 02 Aug 2025
45 points (97.9% liked)
Apple
19240 readers
123 users here now
Welcome
to the largest Apple community on Lemmy. This is the place where we talk about everything Apple, from iOS to the exciting upcoming Apple Vision Pro. Feel free to join the discussion!
Rules:
- No NSFW Content
- No Hate Speech or Personal Attacks
- No Ads / Spamming
Self promotion is only allowed in the pinned monthly thread
Communities of Interest:
Apple Hardware
Apple TV
Apple Watch
iPad
iPhone
Mac
Vintage Apple
Apple Software
iOS
iPadOS
macOS
tvOS
watchOS
Shortcuts
Xcode
Community banner courtesy of u/Antsomnia.
founded 2 years ago
MODERATORS
I wanna give them the benefit of the doubt, but this isn’t a user interface issue. As I understand it (please correct me if I’m wrong), AI seems to have hit a wall. Code optimization and improvements in computing power can only make AI incrementally better. They can’t solve hallucinations and related problems.
Unless Apple really has some serious magic up their sleeve, they’ll just be another player in the increasingly crowded AI market.
Yeah but your whole thing has been pretending you were for decades now?
You know AI was invented by Apple.
They’re not inventors, but they’re major innovators when it comes to making stuff more user friendly. I have my complaints about Apple, but this isn’t one of them.
Rarely the first, but always the inventors ...
Okay but you advertised and marketed your AI features to death.
I don't understand. Is he proud of the fact that so many other companies add new features decades before they can figure it out?
Yes, he is because history has shown that 'the first' is rarely ever the best or most successful. Apple builds success by letting others do the hard work. It is a strategy they've used extremely successfully for decades.
Like the Apple II then ?
Exactly. And when they do try and be the first mover, they invent the PDA with the Newton and bomb fucking hard.
That's Apple marketing nonsense.
Yes and no. They do have a history of late market entries that eventually dominate a category for a bit. Portable music players, wireless headphones, smart phones, wearables, etc.
Pretty much everything they’ve ever released was a fast follower except the Newton (PDA). They’re not a first mover kind of org.
"No wireless. Less space than a Nomad. Lame."
He’s making excuses. Honestly if Apple waits long enough, the AI bubble will pop and it won’t matter anymore.
Apple could do us a solid for once and advertise the lack of "AI" as a benefit and let others follow suit.
🤞🤞
He’s talking about bigger things than an option or preference in iOS. He’s talking about not being the first VR headset. Not being the first digital music player. Not being the first smart phone.
But it’s still a bit odd to be saying. Because he’s actually boasting. He’s implying we do things once we know how to do them better than the first movers. But this is preemptive boasting. Their stuff isn’t ready yet. It isn’t proven to be great, let alone better than competitors.
He should be saving this line for the interviews after “Actually intelligent Siri” exists. If it ever does. They have a lot of years of frustration with Siri to make up for.
anything to assuage the anxious stockholders
He’s talking about not being the first VR headset.
Yes because that worked out so well for them...
Not being the first digital music player.
You're right. But the only thing Apple had over those other music players was marketing.
Did you ever get to use one of the old iPods with a click wheel interface? That thing is a genuine legend of engineering, and deservedly so. They definitely spent a lot on marketing, but marketing wasn’t their only advantage.
Yes I did. But admittedly very young. How was it a "legend of engineering"?
This article says it better than I can
It says you could use it without looking at it. Which was true of all music players at the time. Many didn't even have a display. What else ya got?
But the only thing Apple had over those other music players was marketing.
That's rich. At the very least they had the first consumer touchscreen smartphone.
Technically that was the LG Prada a few months before the iPhone. The iPhone was the first multitouch smartphone however.
That was a luxury luxury phone and the reason I wrote "consumer". but now I realize luxury things are also consumer goods-
The first iPhone was something like $600 vs the Prada at $750 or something. Both were certainly “luxury”. Especially compared to say my BlackBerry Pearl I had around that time which was around $200.
This has been a thing Apple started loudly touting in the middle of the Jobs’ second time as CEO. CD burners, MP3s / digital audio files, wearables, etc. They often intentionally enter a market late.
Let everyone else prove it sucks first. Easy W strategy.