Was that not obvious? When the entire collective of western national governments and all involved businesses involved within hours all started heading the same direction?
This is the end of the open internet. This is 1984 style censorship and information control.
inb4 - Yes of course there will always be ways around whatever they try. But thats for people who know what they're doing. Not for the ipad kids and ipad grandparents. Not for the appified generation in between that doesn't know how to navigate a file system or use TOR. For them it's a walled garden. Which will be carefully curated and controlled.