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I swear I thought this was from The Onion.
Not from the article but how i imagine The Onion version would read:
"Dominos Pizza delivery robot re-purposed to kill seagulls, because noone likes Dominos pizza, was killed by mob of seagulls for smelling like shitty pizza."๐คฃ
Dominoes have been experimenting with robotics for a decade or so.
https://www.theguardian.com/technology/2016/mar/18/dominos-unveil-worlds-first-pizza-delivery-robot
It doesn't seem that their work in this area goes beyond POCs. I would argue the robot used by Dominoes Australia from the 2016 article is more practical and has a better opportunity to scale.
I think Dominos likes to invest some of their marketing money into things like this. Examples include Dominos wanting to put a store on the moon, another time launching pizza into space. Deliveries by drones, deliveries by jetpack, now delivery by robot dog.
If it gets people to talk about it, it gets them more advertising for their buck.
Good point! And it works!
Yeah, if it's $8 million for 30 seconds during the Superbowl, and only $100k for a robot dog and a phone call to a journalist, must be worth it