I feel both attacked and seen at the same time. It's interesting isn't it, but I think treating the behaviour is wrong. I can only speak in my experience but I thought for the longest of times I had a binge eating disorder. Then I caught diabetes because of it and eventually started on GLP1s. All of a sudden I could not get my pleasure from food anymore and I was thoroughly miserable. That's when I started buying perfumes. I even keep a spreadsheet about them, and just like the lady in the article I bought over 400 in 2 years. Although judging from her pic she gets the good stuff (read, expensive) whereas I stick to cheapies, decants and clones so I'm not too deep in debt.
The mechanism is the same though. If there was a way of making my brain stop demanding pleasure at all times I think it would be better than learning other 'coping strategies' because that damn thing will never shut up. It's exhausting.
Marketing types know about this need for constant pleasure and exploit it. I have ditched most of my social media accounts because I found myself making purchases not even 2 minutes after logging in Instagram. Absolutely evil.