Photos: Centennial Yards unveils first new tower, now seeking renters Josh Green Mon, 07/28/2025 - 15:02
The first new tower at downtown’s multi-billion-dollar Gulch replacement is ready for its closeup.
Centennial Yards Company officials have begun pre-leasing efforts for The Mitchell, a 19-story project with 304 apartments that marks the megaproject’s first ground-up new building to start delivering.
Rentals range from small studios to three-bedroom options the size of many older Atlanta bungalows.
The Mitchell, which broke ground in November 2022, is being marketed as a stylish, mixed-use, luxury addition to Atlanta’s intown urban living options. It’s considered part of Centennial Yards' first phase of development.
Courtesy of Centennial Yards
Courtesy of Centennial Yards
Here’s a pricing breakdown for The Mitchell, as provided by Centennial Yards Company reps today:
- Studios from $1,450 to $2,500 per month (434 to 638 square feet)
- One-bedrooms from $1,800 to $2,460 per month (649 to 746 square feet)
- Two-bedrooms from $2,900 to $3,635 per month (1,191 to 1,363 square feet)
- Three-bedrooms from $5,688 to $5,753 per month (1,539 to 1,549 square feet)
Perks with some units include floor-to-ceiling windows with views of downtown and Mercedes-Benz Stadium, walk-in closets, and balconies. (According to a floorplan breakdown, move-ins will start in mid-September.)
Building amenities call for a rooftop pool and event lawn (facing east, or toward South Downtown), a pet spa, coworking space, fitness center, and club lounge. At the street, about 16,000 square feet of retail is in the works.
Last winter, Thai tapas concept Khao from the 26 Thai team was announced as one tenant for The Mitchell’s ground-floor retail space.
The 19-story The Mitchell tower today, looking west along Martin Luther King Jr. Drive, with Mercedes-Benz Stadium across the street. Courtesy of Centennial Yards
The Mitchell's west facade today, with the 292-key Hotel Phoenix shown at left. Courtesy of Centennial Yards
Elsewhere at Centennial Yards, another 19-story tower, the 292-key Hotel Phoenix, is on pace to open sometime this fall, marking the district’s first hotel.
At the under-construction entertainment district, Centennial Yards Company officials announced in May they’ve signed a long-term lease with entertainment giant Live Nation to bring live music and events to a new 5,300-person capacity venue, slated to open sometime in 2027.
That music venue will neighbor the third Cosm venue in the U.S., a three-story immersive entertainment concept that started going vertical in May.
Centennial Yards facets that have already opened include adaptive-reuse projects Centennial Yards South, Wild Leap Brewery, and the pedestrians-only Steele Bridge.
Centennial Yards Company—a partnership between an affiliate of CIM Group and another group led by Atlanta Hawks owner Tony Ressler—is serving as the project’s master developer. Centennial Yards is expected to ultimately cost $5 billion and span some 8 million square feet of mixed uses, described by its financial backers as one of the largest public-private partnerships in the U.S. right now. It's backed by a nearly $2-billion tax-incentive package, a record for Atlanta.
Ultimately, the 50-acre downtown venture is expected to bring more than 2,000 residential units (at least 200 of them deemed affordable), more than 2,000 hotel rooms, and roughly 1 million square feet of retail across a decade of development. Overall, 8 million square feet of residential and commercial construction are planned.
Have closer look at Centennial Yards' first (nearly) finished high-rise component in the gallery above. (Note: No photos of amenities and common areas were provided today.)
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The 19-story The Mitchell tower today, looking west along Martin Luther King Jr. Drive, with Mercedes-Benz Stadium across the street. Courtesy of Centennial Yards
The Mitchell's west facade today, with the 292-key Hotel Phoenix shown at left. Courtesy of Centennial Yards
Courtesy of Centennial Yards
Courtesy of Centennial Yards
Courtesy of Centennial Yards
Courtesy of Centennial Yards
Courtesy of Centennial Yards
Courtesy of Centennial Yards
Expected look of activated patios at The Mitchell building, with Mercedes-Benz Stadium across the street. Courtesy of Centennial Yards; images by Apex Visualization
Courtesy of Centennial Yards; images by Apex Visualization
Courtesy of Centennial Yards; images by Apex Visualization
Courtesy of Centennial Yards; images by Apex Visualization
How Centennial Yards' first two towers (The Mitchell apartments, in foreground, and the new hotel behind it) will stand in relation to the football and soccer arena. Courtesy of Centennial Yards Company
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304-unit luxury venture The Mitchell stands near Mercedes-Benz Stadium, State Farm Arena
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