this post was submitted on 28 Jul 2025
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Why did Marathon become Snickers (in the UK)? (www.youtube.com)
submitted 4 days ago by silverchase@sh.itjust.works to c/videos@lemmy.world
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[–] Lyra_Lycan@lemmy.blahaj.zone 4 points 4 days ago* (last edited 4 days ago)

TL;DR: 10:17 in the video

TL;DW: To align with the Europe, as the UK was the only market in the world in which Snickers was called Marathon, and when TV broadcasting began to include transnational channels, advertising on that channel had to refer to the bar by the most commonly known name for simplicity.

[–] Ghostalmedia@lemmy.world 1 points 3 days ago* (last edited 3 days ago)

You’re next Hungry Jack’s