this post was submitted on 26 Jul 2025
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Simon sits down with RC Carter, a fourth-generation rancher from Wyoming and the force behind Carter Country Meats.

They dive deep into the future of regenerative agriculture, covering everything from soil biology and carbon-rich hayfields to managing 1,000-head herds with virtual fencing across 40,000 acres.

RC shares his bold vision for sustainable beef production, the hidden power of cattle as ecological tools, and the challenges of going direct-to-consumer with nutrient-dense, chemical-free meat.

They also discuss RC’s nonprofit Eversoil, which is reimagining land development in the arid West through nature-based water management and food transparency tech.

If you care about the land, the food system, or what’s on your plate, don’t miss this one.

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Summary

In this episode of the How to Carnival podcast, host interviews Richard Carter (RC) from Carter Country Meats, a regenerative farmer based in Wyoming. RC shares the journey of how his family became regenerative farmers—initially by accident—and how they transitioned from conventional grain-finished beef production to a holistic, nature-aligned regenerative system. He explains the challenges and rewards of regenerative agriculture, emphasizing soil health, biodiversity, and sustainable land management. RC discusses how integrating technology, such as virtual fencing, has revolutionized managing large herds across vast landscapes, reducing labor while improving land stewardship. The conversation covers the contrast between nature’s cyclical systems and capitalist demands, highlighting that regenerative practices, while initially challenging and costly, can be financially viable and ecologically restorative. RC underscores the importance of nutrient-dense, clean beef free from chemicals and heavy metals, and the need for transparency in food production through scientific testing and traceability initiatives. He also explains the critical role of managed grazing to mimic historic buffalo herds, promoting ecosystem health and combating undergrazing—the real cause of rangeland degradation. The podcast touches on the family’s lifestyle, the value of freedom in Wyoming’s open spaces, and the vision behind their nonprofit, Ever Soil, which aims to inspire and educate other producers and influence policy on public land management. Ultimately, RC advocates for a regenerative food system that respects nature, improves human health, and creates community value beyond mere profits.

Highlights

  • 🌱 Richard Carter’s shift from conventional to regenerative farming was accidental but transformative.
  • 🐄 Cattle are used as ecological tools to restore soil health and biodiversity.
  • 💧 Increasing soil organic matter boosts water retention, creating “land lakes” even in arid regions.
  • 📱 Virtual fencing technology enables efficient, low-labor herd management over 40,000 acres.
  • 🥩 Carter Country Meats focuses on nutrient-dense, chemical-free beef marketed direct to consumers.
  • 🌍 Ever Soil nonprofit works to develop regenerative land models and promote transparency in agriculture.
  • 🔄 Managed intensive grazing mimics natural bison herds, solving undergrazing and improving rangeland health.

Key Insights

  • 🌾 Regenerative agriculture requires a paradigm shift from extraction to restoration: RC emphasizes that traditional farming focuses on maximizing yields and extracting value, often at the expense of soil biology and ecosystem health. Regenerative agriculture flips this by prioritizing soil biology, organic matter, and long-term land resilience. This shift requires patience and financial resilience but ultimately yields healthier ecosystems and more nutrient-dense food.

  • 💧 Soil organic matter is key to water retention and drought resilience: RC highlights a remarkable increase in organic matter on their irrigated pastures—from 3% to 5% in four years—doubling what was achieved in the previous 60 years. This organic matter acts like a sponge, holding enormous quantities of water, which is crucial in arid environments like Wyoming and even more so in drought-prone regions like Australia.

  • 🐄 Cattle function as ecological engineers: Rather than viewing cows solely as meat producers, RC describes them as tools to manage vegetation and soil health. Strategic grazing weakens invasive weeds, distributes nutrients via manure, and stimulates grass regrowth, mimicking the historical impact of massive buffalo herds that shaped healthy ecosystems. This approach challenges the conventional wisdom that overgrazing is the problem; instead, undergrazing and poor management are the real threats.

  • 📲 Technology is transforming regenerative farming efficiency and scalability: Managing 40,000 acres with hundreds of cattle was once labor-intensive and physically demanding. Virtual fencing collars and GPS tracking now allow RC to monitor and control herd movements remotely on his phone, reducing physical labor and increasing precision. This integration of innovation sustains the farmer’s longevity and quality of life while ensuring better land outcomes.

  • 🥩 Nutrient density and food safety are critical differentiators in regenerative beef: Testing shows Carter Country Meats’ beef has superior omega-6 to omega-3 ratios, no antibiotics, and no heavy metals, contrasting with conventional grain-finished beef, which often contains glyphosate residues and lower nutritional quality. This scientific validation supports marketing premium products and educating consumers about the health benefits of regenerative meat.

  • 🌿 Transparency and data-driven certifications can redefine food trust: RC’s nonprofit, Ever Soil, aims to provide measurable data on soil health and food quality, linking each batch of meat to its environmental impact and nutrient profile via QR codes. This transparency addresses consumer skepticism and could establish a new industry standard, encouraging other producers to adopt regenerative practices by proving their value.

  • 🤝 Community, education, and long-term vision are essential for scaling regenerative agriculture: RC stresses that regenerative farming is not just a business but a community effort. Teaching the next generation to think innovatively and work with nature, rather than against it, is vital. The nonprofit’s goal to influence public land management and reduce bureaucracy reflects the need for systemic change to scale regenerative impacts beyond private lands.

Additional Context and Analysis

RC’s story reflects a broader global trend where farmers are rethinking agricultural models to balance environmental health with economic viability. His hands-on approach, combined with cutting-edge technology, exemplifies how tradition and innovation can coexist. The emphasis on soil organic matter underscores a foundational principle in regenerative agriculture: soil is the basis of all life, and improving its biology leads to cascading benefits for water cycles, plant health, wildlife, and carbon sequestration.

The discussion about grazing patterns—high intensity, short duration followed by long rest—demonstrates a sophisticated understanding of grassland ecology. This method prevents selective overgrazing of preferred species, promotes even vegetation use, and stimulates root growth, improving the carbon cycle and soil structure. It also reframes the debate on rangeland degradation, highlighting that absence of grazing can be as damaging as overgrazing.

By addressing the economics of direct-to-consumer sales and the challenges therein, RC reveals the complexity of scaling regenerative practices. While consumer demand for clean, nutrient-rich beef is growing, the operational burden remains high, underscoring the need for improved systems and collaborations.

Finally, the integration of ethical farming, family involvement, and regional identity (Wyoming’s wide-open spaces and libertarian spirit) adds a cultural dimension to this regenerative narrative. RC’s passion and vision demonstrate that regenerative farming is as much about lifestyle and values as it is about economics and ecology.

Conclusion

This conversation offers deep insights into the practical realities, philosophical underpinnings, and future potential of regenerative agriculture. Richard Carter’s experience shows that combining ecological wisdom, technological innovation, and community-driven initiatives can restore landscapes, produce healthier food, and sustain farming livelihoods. His work with Carter Country Meats and Ever Soil provides a replicable model for farmers worldwide seeking to align farming practices with nature’s cycles while meeting modern economic demands.

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[–] astutemural@midwest.social -1 points 5 days ago (2 children)

The best way to regenerate the land is to stop farming beef and use a tenth of the land and water to grow soybeans instead.

InB4 "soy feminizes you!!!!1!"

[–] psud@aussie.zone 2 points 5 days ago (1 children)

For anyone wondering if soybeans are the best way of regenerating farmland:

Regenerative farming requires ruminant animals.

[–] jet@hackertalks.com 2 points 5 days ago

yeah, the goal of sustainable farmland is regenerating the topsoil without the use of industrial fertilizers... i.e. a self sufficient ecosystem.

Mono-crop farming, especially how soy is farmed, requires huge industrial inputs.

[–] jet@hackertalks.com 1 points 5 days ago

Not all land is arable land, pasture land is not suitable for mono-crop farming but is suitable for pasture and grasses.

[–] jet@hackertalks.com 1 points 1 week ago* (last edited 1 week ago)

It's quite nice to see someone so engaged in doing the right thing, and the excitement they have in finding success in sustainability

People forget that farms, especially small farms, are businesses with razor thin margins. Changing the program is a risk!

I'm really curious about the virtual fences they are using

the desire for marbling (metabolic sickness) in meat is a real problem when talking about healthy livestock.